Brand Tone

Sophisticated & Elegant, Artistic & Curated, Reverent & Respectful, Storytelling & Emotive, Authentic & Handcrafted, Quietly Confident

Brand Values

• •Craftsmanship
• •Cultural Heritage
• •Quality
• •Authenticity
• •Timelessness & Durability
• •Collaboration
• •Artistic Expression
• •Curation

Best Practices

• •Embed the narrative of heritage, craftsmanship, and the artisan's hand in all communications—from product descriptions to social media captions. This reinforces the 'made by hand, with soul' ethos.
• •Utilize a vocabulary that reflects sophistication, artistry, and cultural depth (e.g., 'curated,' 'artisanal,' 'heirloom,' 'mastercraft,' 'ancestral techniques').
• •Regularly feature the collaborating designers and artisans. Highlighting their stories, skills, and the collaborative process enhances authenticity and the value of handcrafted excellence.
• •Ensure all photography and videography are of high quality, reflecting the elegance, artistic nature, and premium feel of the products. Visuals should be as sophisticated and soulful as the written content.
• •Position OMET as an authority and a guide to Latin American collectible design. Share insights into materials, techniques, and the cultural context of the pieces to deepen appreciation and reinforce the brand's unique value proposition.

Social Perception

OMET is perceived as a luxury brand offering unique, high-end collectible designs from Latin America. It is viewed as a significant platform for elevating Mexican and Latin American designers and bringing their work to an international audience. The brand is associated with artistic integrity, cultural richness, and exceptional craftsmanship. The involvement of founder Lorena Vieyra, an established architect, lends credibility and a strong design vision. OMET appeals to discerning design enthusiasts who value unique, story-rich pieces over mass-produced items and are looking for items with cultural significance.

Copy Examples

• •OMET: Heritage Handcrafted into Heirlooms. Discover contemporary collectible design, born from the soul of Latin America. Each OMET piece is a dialogue between modern vision and ancestral techniques, meticulously brought to life by master artisans. Invest in art that endures.
• •The touch of the artisan, the story of the material. OMET brings you [Product Name], a testament to [Country/Region's] rich craft traditions. Each detail is carefully considered, handcrafted with soul. Explore the collection where design meets legacy. Link in bio. #OMETdesign #LatinAmericanDesign #CollectibleFurniture #HandmadeLuxury #ArtisanalCraft
• •Curated by Lorena Vieyra for OMET, the [Product Name] by [Designer's Name] embodies a profound respect for [Material, e.g., volcanic stone]. Its [mention a key characteristic, e.g., monolithic form, hand-carved texture] speaks of ancient traditions reimagined for the contemporary connoisseur. A collectible piece designed to be cherished for generations.
• •Inspired by Ometéotl, the Aztec wellspring of creation, OMET is a celebration of Latin American artistry. We collaborate with visionary designers and master artisans to bring you contemporary, collectible furnishings. Each handcrafted piece tells a story of heritage, material, and soul—designed not just to furnish a space, but to enrich it for a lifetime.
• •Dear [Customer Name], Step into a world where contemporary design honors timeless craftsmanship. OMET's new collection, curated by Lorena Vieyra, features unique, handcrafted pieces from Latin America's most compelling design voices. Explore furnishings made with soul, destined to become future heirlooms.