Brand Tone

Authentic, Refined & Elegant, Artisanal, Welcoming & Hospitable, Passionate

Brand Values

• •Quality & Craftsmanship
• •Tradition & Heritage
• •Authentic Experience
• •Seasonality
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Emphasize Heritage and Authenticity: Always weave in the brand's long history, its Kyoto roots, and traditional preparation methods. Use phrases like "time-honored," "since 1967," "Kyoto tradition."
• •Focus on Quality and Craftsmanship: Highlight the "handmade" nature of the noodles, the carefully selected "seasonal ingredients," and the "artisanal" approach to food preparation.
• •Use Evocative and Sensory Language: Describe the taste, texture, and aroma of the food in a way that is both elegant and enticing (e.g., "rich yet clear broth," "vibrant seasonal vegetables," "perfectly chewy noodles").
• •Maintain a Welcoming and Refined Voice: Address the audience with a respectful and warm tone. Avoid overly casual slang while still being approachable, especially when catering to an international audience. Ensure clarity and a touch of Japanese modesty and politeness.
• •Visual-Verbal Consistency: Ensure that the language used in copy always aligns with the high-quality, traditional, and aesthetically pleasing visuals presented on the website and social media. The words should enhance the story told by the images.

Social Perception

Highly Respected & Iconic, Authentic Kyoto Experience, Delicious & Unique, Trustworthy, Cultural Ambassador

Copy Examples

• •Omen: Over 50 Years of Kyoto's Authentic Udon Craft. Step into a tradition of flavor. At Omen, each strand of our handmade udon tells a story of Kyoto's culinary heritage. Paired with seasonal accompaniments and our signature dipping broth, it’s more than a meal – it’s an experience woven into the fabric of this ancient city. Discover the taste beloved for generations.
• •The taste of Kyoto, season by season. Our Omen udon is a celebration of the freshest local produce, artfully arranged to complement our renowned handmade noodles. Dip, savor, and delight in a symphony of textures and flavors. #OmenKyoto #KyotoUdon #SeasonalEating #HandmadeNoodles #VisitKyoto
• •Bring the authentic Omen experience to your table. Our carefully crafted set includes our signature handmade udon noodles and rich, flavorful dashi. Simply prepare and gather your favorite condiments for a comforting and elegant meal that captures the spirit of Kyoto, wherever you are.
• •Omen Kyoto: Experience Udon, Elevated. Taste the tradition.
• •Since 1967, Omen has been dedicated to the art of udon. Our name, meaning "noodles," reflects our simple yet profound commitment to quality, from sourcing the finest local ingredients to handcrafting every bowl. We invite you to share in a Kyoto tradition that continues to delight discerning palates from around the world.