Brand Tone

Friendly, Eco-Conscious, and Value-Driven

Brand Values

• •Sustainability
• •Trust and Transparency
• •Quality
• •Accessibility
• •Customer-Centricity

Best Practices

• •Lead with Value, Support with Values: Always open with the direct benefit to the customer (e.g., saving money, getting a quality product), and follow up with the brand's core values (e.g., sustainability, trust).
• •Maintain a Conversational Tone: Whether writing an ad, a social media caption, or a customer service email, use clear, friendly, and approachable language. Avoid overly technical jargon or a corporate tone.
• •Weave Sustainability into the Narrative: Don't just mention eco-friendliness on a dedicated page. Integrate it naturally into product descriptions, social media posts, and ads to reinforce it as a key brand pillar.
• •Be Transparent and Proactive: Continue the practice of being upfront about products (e.g., non-original accessories). Use FAQs and help sections to address potential customer concerns before they become complaints, building trust.
• •Leverage Social Proof and Humor: Feature user-generated content, positive reviews, and maintain a presence in meme culture (where appropriate). This makes the brand more relatable, builds community, and shows that real people trust their products.

Social Perception

The public perceives Omenakauppa as a reliable and smart alternative to buying new. Customers are drawn to the significant cost savings and the environmental benefits. The brand is seen as youthful and in-tune with online culture, particularly on platforms like TikTok and Instagram. Their transparent policies on warranties and returns help solidify a perception of trustworthiness, positioning them as a go-to source for quality refurbished Apple products and accessories in their target markets.

Copy Examples

• •Your wallet and the planet will thank you. Get the iPhone you love, without the brand-new price tag. Each phone is expertly refurbished, fully tested, and backed by our one-year warranty. Smart for you, smarter for the earth. #Omenakauppa #Refurbished #SustainableTech
• •High-Tech, Low-Impact. Why choose between a great phone and a healthy planet? With Omenakauppa, you get both. We sell top-quality refurbished iPhones that perform like new. Plus, a tree gets planted with every purchase. Join the circular economy today!
• •Text on screen: "My old, slow phone." - Person looks sad with a glitching phone. Text on screen: "My refurbished iPhone from Omenakauppa that works like new and saved me €300." - Person is now dancing, happily using a sleek iPhone. Caption: The smartest upgrade you'll make all year. ✨ #TechGlowUp #Omenakauppa #SmartSavings
• •The iPhone Experience. Renewed. Get a certified refurbished iPhone with a 1-year warranty and a 30-day satisfaction guarantee. Shop now and save.
• •Subject: A smarter way to own an iPhone. Hi [Customer Name], thinking about an upgrade? Before you pay full price, consider the benefits of a refurbished iPhone from Omenakauppa. You get the same premium quality and performance, backed by our solid warranty, for a fraction of the cost. It's a choice that feels good and does good. Explore our models today!