Brand Tone

Elegant & Sophisticated, Mindful & Serene, Conscious & Approachable, Authentic & Rooted in Heritage

Brand Values

• •Quality & Efficacy
• •Minimalist Design & Aesthetics
• •Sustainability & Eco-consciousness
• •Elevation of the Everyday
• •Tradition & Heritage
• •Purity & Natural Ingredients

Best Practices

• •Embrace Elegant Simplicity: Use clear, concise language that reflects the minimalist aesthetic. Avoid jargon or overly complex sentences. Focus on an understated sophistication.
• •Highlight the "Why": Consistently weave in the brand's core values – Japanese heritage, sustainability, quality formulations, and the elevation of daily life. Explain the thoughtfulness behind the products.
• •Use Sensory Language (Mindfully): Appeal to the senses by describing the feel of the products, the subtle scents of essential oils, and the visual harmony they bring to a space, all while maintaining a serene and uncluttered tone.
• •Maintain Visual & Verbal Cohesion: Ensure that the language used in copy perfectly complements the visual identity (minimalist, natural, calming). The words should evoke the same feelings as the images.
• •Speak to the "Homebody" with Aspiration: While the products are elevated, the tone should remain approachable and welcoming, making the user feel that a beautifully considered home environment is achievable and enjoyable.

Social Perception

Aspirational yet Accessible, Trustworthy & Thoughtful, Stylish & Modern

Copy Examples

• •Transform your daily rituals into moments of serene indulgence. Our Japanese-crafted essentials bring mindful elegance and pure formulations to your sanctuary. Discover OME Living – where thoughtful design meets everyday elevation. #OMELiving #ElevateEveryday #HomeSanctuary #MinimalistHome #SustainableLuxury
• •OME Living: Purity, Design, and the Art of Japanese Home Care. Elevate your space with essentials made to be seen, and formulations you can trust.
• •Experience cleansing redefined. Our [Scent Name] Hand Wash, born from Japanese artisanship and enriched with pure essential oils, gently purifies while respecting your skin and your home’s aesthetic. Housed in our signature forever bottle, designed for beauty and sustainability. Safe, effective, and exquisitely simple.
• •At OME Living, we believe your home care should be as considered as your home decor. Inspired by the Japanese pursuit of perfection, Kodawari, we’ve meticulously developed each formulation and design to bring harmony and tranquility to your everyday. Explore our collection and embrace the OME difference.
• •Voiceover (calm, gentle): More than just clean. It's a feeling. It's a ritual. It's OME Living. Elevate your everyday. #omeliving #omebodies #homecare #minimalisthome #japandi #asmrcleaning