Brand Tone

Professional, educational, and scientific. Precise and confident, using technical terms while also weaving in an aspirational and sensory narrative. Serious and respectful of both the customer and the science.

Brand Values

• •Balance of Science and Nature
• •Ethical Commitment (Cruelty-Free and Vegan)
• •Seasonality and Freshness
• •Quality and Efficacy
• •Transparency and Spanish Origin

Best Practices

• •Lead with Science, Support with Nature: Always ground product benefits in scientific terms and active ingredients first (e.g., "Hyaluronic Acid," "Peptides"). Then, connect these to the brand's natural and seasonal philosophy. This reinforces the core value proposition.
• •Maintain an Educational Tone: Use copy to inform and empower the customer. Explain what key ingredients do and why they are effective. A glossary of terms or detailed ingredient breakdowns on product pages can further this goal.
• •Emphasize Efficacy and Results: Use strong, confident language that speaks to tangible outcomes. Phrases like "proven effectiveness," "visibly firms," "scientifically designed," and "advanced solution" align with the brand’s professional image.
• •Be Precise and Transparent: Avoid vague marketing claims. Instead of "makes skin better," use "improves skin texture and enhances the dermal barrier." Mention the "Made in Spain" origin and "Cruelty-Free/Vegan" status in footers or product details to consistently reinforce brand values.
• •Use "Sensory" Language Sparingly but Deliberately: While the tone is scientific, the brand mission also includes providing a "unique sensory experience." Reserve more evocative and sensory language ("rejuvenating sensation," "silken texture," "vitalizing aroma") for the Fresh line or to describe the experiential aspect of a product after the scientific benefits have been established.

Social Perception

Intended to be perceived as a high-end, niche, and trustworthy brand for discerning consumers who are knowledgeable about skincare and value both scientific efficacy and ethical, natural sourcing. Aims to be an expert in the field, offering advanced, personalized, and innovative solutions.

Copy Examples

• •Introducing the Skin Expert Ceramide 20% Booster. Formulated in our Spanish laboratories, this advanced solution leverages a potent concentration of clinically proven ceramides to reinforce your skin's natural barrier. Achieve tangible results in texture and resilience. Science-backed skincare, seasonally perfected.
• •Experience the peak of nature's efficacy. Our Fresh line is crafted with bioactive ingredients harvested at their most potent season. This is where advanced formulation meets natural vitality to bring your skin a truly rejuvenating sensation. Elevate your routine with seasonal care.
• •The foundation of healthy skin, simplified. Our Essentials collection offers precise, clinical formulations designed to meet your core skin needs. Effective, science-backed, and transparently made. Your essential routine, elevated by Ombú.
• •Subject: The Science of Seasonal Skincare Has Arrived. Snippet: Discover how our latest seasonal harvest of active ingredients can transform your skin. Backed by clinical research, our new formulations are ready to deliver...
• •At Ombú Seasonal Cosmetics, we do not choose between nature and science—we unite them. Our mission is to harness the most potent, ethically-sourced seasonal ingredients and apply rigorous scientific formulation to create skincare that is both pure and powerful. Every product is a testament to our unwavering commitment to quality, efficacy, and sustainability.