Brand Tone

Aspirational & Sophisticated; Professional & Technical; Functional & Direct

Brand Values

• •Quality & Durability
• •Elegance & Design
• •Comfort & Lifestyle
• •Customer-Centric Innovation

Best Practices

• •Lead with Visuals, Support with Substance: Always use high-quality, aspirational imagery. The copy should then reinforce the image, bridging the gap between the dream (the lifestyle) and the reality (the product's quality features).
• •Balance Aspiration with Justification: While the tone should be sophisticated, always back up the premium price with concrete reasons. Use specific terms like "solid Cambará wood," "UV-protective fabric," and "robust engineering" to build trust and justify the investment.
• •Speak to the "Why," Not Just the "What": Instead of just saying "we sell ombrelones," focus on the experience they enable: "We create comfortable outdoor sanctuaries." The copy should sell the feeling of relaxation, elegance, and quality time.
• •Maintain a Consistent Lexicon: Create a list of brand-approved keywords and phrases (e.g., "elegance," "durability," "craftsmanship," "outdoor retreat," "sophisticated design") and use them consistently across the website, product descriptions, and social media.
• •Let the Customer Be the Hero: Frame the product as a tool that empowers the customer to perfect their own space. Use language like "your garden," "your retreat," "elevate your space." This makes the brand feel like a partner in achieving their ideal home, rather than just a seller of goods.

Social Perception

The public perceives the brand as a provider of high-end, and consequently high-priced, ombrelones. It is seen as a source of reliable quality and well-made products, and an aesthetic enhancer for outdoor spaces.

Copy Examples

• •Headline: Your Private Oasis. Perfected. Body: Long, sunny afternoons by the pool. Quiet mornings with a coffee in the garden. The best moments are lived outdoors. The Ombrelone Sol Do Brasil is more than just shade; it's the centerpiece of your personal retreat. Designed for life, crafted for you.
• •Headline: The Last Ombrelone You The Last Ombrelone You'll Ever Need to Buy. Body: Forget flimsy. Our ombrelones are engineered with solid Cambará wood and weather-resistant Bagum Jari fabric, designed to withstand the elements, season after season. Invest in durability. Invest in peace of mind.
• •Headline: The Signature Piece for Your Outdoor Space. Body: True elegance is in the details. The clean lines, the rich texture of the wood, the expansive canopy. An Ombrelone Sol Do Brasil doesn't just complement your garden; it defines it. Elevate your décor beyond the walls of your home.
• •Headline: Uninterrupted Comfort. Uncompromising Style. Body: Create a beautiful, protected space for family and friends. With 360-degree rotation and superior UV protection, our ombrelones offer functional shade exactly where you need it, when you need it. Enjoy the sun on your own terms.
• •Headline: This is your weekend calling. Body: Make space for what matters. With the perfect shade, every day feels like a vacation. #OmbreloneSolDoBrasil #OutdoorLiving #LuxuryDesign #PatioLife #MadeInBrazil