Brand Tone

Sophisticated & Elegant, Passionate & Knowledgeable, Curated & Artistic, Approachable & Warm, Innovative & Contemporary

Brand Values

• •Artistic Excellence & Craftsmanship: Showcasing high-quality, unique, and handcrafted art jewelry.
• •Support for Artists: Providing a platform for both established and emerging international artists.
• •Education & Appreciation: Aiming to highlight the relationship between art, craft, fashion, and design, and to foster appreciation for contemporary jewelry.
• •Innovation: Exhibiting works that use both traditional and non-traditional materials and techniques.
• •Connection & Community: Serving as a conduit connecting artists with the community and art enthusiasts.
• •Passion: A deep love for the field of contemporary art jewelry is evident from the founder.

Best Practices

• •Emphasize Artistry and Craftsmanship: Consistently use language that highlights the skill, uniqueness, and handcrafted nature of the jewelry. Words like "artisan," "handcrafted," "unique," "one-of-a-kind," "innovative," "vision," and "mastery" should be staples.
• •Tell the Story: Share the narratives behind the artists, their inspiration, their techniques, and the concepts behind specific collections or pieces. This adds depth and aligns with the gallery's value of connecting artists with the community.
• •Maintain a Sophisticated yet Accessible Voice: While the subject is art, the language should remain inviting and understandable. Avoid overly academic or exclusive jargon unless speaking to a highly specialized audience. The warmth attributed to the founder should come through.
• •Focus on the "Why": Communicate the gallery's mission – to be a conduit between art, craft, fashion, and design, and to support artists. This reinforces the brand's values beyond just selling products.
• •Visual-Verbal Cohesion: Ensure the tone of the copy matches the high-quality, artistic imagery used on the website and social media. The elegance of the visuals should be mirrored in the sophistication of the words.

Social Perception

A Specialised Art Space, A Destination for Unique Finds, Led by a Passionate Expert, A Contributor to the Arts Scene, High-Quality & Trustworthy

Copy Examples

• •Discover wearable art that tells a story. Ombre Gallery curates an exceptional collection of contemporary jewelry, bringing global artists and innovative design to the heart of Cincinnati. Each piece is a testament to unique vision and masterful craftsmanship. Explore the extraordinary.
• •Step into a world where artistry adorns. Our latest exhibition, '[Exhibition Name],' showcases groundbreaking works from [Number] international jewelers. Experience the forefront of contemporary art jewelry and find a piece that resonates with your unique style. On view at Ombre Gallery.
• •Meet [Artist Name], a visionary metalsmith whose work transforms [Materials] into breathtaking statements. We're honored to feature [Artist's] unique pieces at Ombre Gallery, each one a narrative of innovation and beauty. Explore their collection online and in our Cincinnati gallery. #ArtJewelry #ContemporaryCraft #[ArtistName]
• •At Ombre Gallery, we believe jewelry is more than adornment—it's art. Founded by Jenna Shaifer, our passion lies in discovering and showcasing the most innovative contemporary art jewelry from around the globe. We are dedicated to celebrating the artist's hand and the unique story each piece embodies.
• •Cincinnati's premier destination for contemporary art jewelry. Ombre Gallery offers a curated selection of unique, handcrafted pieces from world-renowned and emerging artists. Visit us in Over-the-Rhine and experience the intersection of art, craft, and design. Find your next conversation piece.