Brand Tone

Practical, accessible, and value-oriented, with an undertone of passion for decoration.

Brand Values

• •Affordability
• •Accessibility
• •Customer-Centricity
• •Practicality
• •Trend-Awareness

Best Practices

• •Lead with the Solution: Focus copy on how the product solves a problem (e.g., "Refresh your décor," "Protect your furniture," "Create a cozy ambiance"). The tone should be helpful and solution-oriented.
• •Emphasize Value and Affordability: Consistently use words like "affordable," "budget-friendly," "great value," and "special offer." This reinforces the core brand promise of making decoration accessible.
• •Keep it Simple and Direct: Avoid overly poetic or abstract language. Use clear, straightforward sentences that highlight the practical benefits (e.g., "easy to install," "machine washable," "fits most models").
• •Use "You" and "Your": Address the customer directly to make the copy more personal and engaging. Frame the products in the context of their home, their style, and their budget.
• •Incorporate the French Touch Lightly: While it's a French company, the appeal is broad. Use the origin to suggest a chic, trend-aware aesthetic ("Inspired by French flea markets," "Parisian-chic on a budget") without alienating an international audience. Maintain this subtly in the "About Us" section and occasional branding messages.

Social Perception

A functional, budget-friendly option for home decor. Positive feedback often highlights product quality and responsive customer service. There's some skepticism due to perceived dropshipping characteristics but generally satisfied customers for core offerings. Social media presence is primarily visual on Instagram.

Copy Examples

• •Tired of your old sofa? Don't replace it, reinvent it! Our new velvet stretch covers slide on in seconds for a chic, modern look. Soft, stylish, and budget-friendly. ✨ Tap to shop the transformation.
• •Your Home, Instantly Refreshed. Discover our collection of stylish covers, timeless décor, and artificial plants. Affordable prices, effortless style.
• •Add a touch of nostalgia to any room. Our neo-retro vintage metal plaques are perfect for decorating a kitchen, garage, or office. Made with durable materials and a high-quality finish, they're an easy way to express your personality and create a space that’s uniquely you.
• •💡 5-Minute Makeover: See How Easy It Is!
• •Give your living room the update it deserves without breaking the bank. Ombredéco offers beautiful, easy-to-install furniture covers in dozens of colors and fabrics. Free shipping in mainland France. Shop now and fall in love with your home all over again!