Brand Tone

Empowering, sophisticated, inclusive, confident, direct, mature, thoughtful, educational, promoting self-love and acceptance.

Brand Values

• •Empowerment
• •Inclusivity
• •Sustainability
• •Ethical Production
• •Timeless Quality

Best Practices

• •Always Lead with Empowerment: Every piece of copy, from a tweet to a product description, should reinforce the core message of empowering women, especially those over 40. Use strong, active verbs and a confident tone.
• •Weave in Sustainability Naturally: Instead of just stating "we are sustainable," explain how. Talk about the small-batch production, the eco-friendly materials, and the timeless design as tangible benefits for both the customer and the environment.
• •Speak to "Timelessness," Not "Age": While the target demographic is clear, the language should focus on positive attributes like "timeless," "enduring," "sophisticated," and "classic" rather than constantly referencing age. The goal is to be inclusive of their age without making it the sole focus.
• •Maintain a Sophisticated Vocabulary: Use a rich and evocative vocabulary that reflects the premium quality of the product. Words like "curated," "sensual," "elegant," and "sophisticated" align the brand's tone with its aesthetic.
• •Be the Voice of a Confident Ally: Write as if you are a trusted friend and advocate for your customer. The tone should be supportive and understanding, creating a sense of community and a safe space for women to feel celebrated.

Social Perception

Ombare is perceived as a premium, mission-driven brand targeting a mature demographic. The emphasis on sustainability and ethical production appeals to conscious consumers. The brand presents itself as a safe and celebratory space for women to embrace their bodies at any age. The consistent messaging and high-quality visuals reinforce a perception of a sophisticated and trustworthy company, with its narrative primarily shaped by the brand's own strong presence.

Copy Examples

• •Beauty isn't defined by a number. It's defined by your confidence, your grace, and the stories you wear on your skin. Our lingerie is crafted to honor every chapter. #Ombare #TimelessBeauty
• •Elegance that Endures. Lingerie that Empowers.
• •Sensually Designed, Sustainably Made. Discover pieces that feel as good for your soul as they do on your skin.
• •Fashion forgot about us. So we started a revolution. Ombare is lingerie for women who aren't afraid to be seen. Join the movement and rediscover the art of celebrating yourself. [Shop Now]
• •The Basic B Bralette is where timeless design meets conscious comfort. Made from high-quality, sustainable fabrics that honor your body and the planet, this piece offers sophisticated support for your everyday. Because you should never have to choose between ethics and elegance.