Brand Tone

Inspirational, authentic, nurturing, educational, and empowering; personal and heartfelt with simple, direct, and encouraging language.

Brand Values

• •Holistic Wellness
• •Resilience and Empowerment
• •Authenticity and Transparency
• •Community
• •Nature-Inspired Healing

Best Practices

• •Lead with the 'Why': Always connect the product back to the brand's core mission of holistic wellness and empowerment. Share the story behind the brand and the "why" that drives it.
• •Use "You" and "I" to Foster Connection: Write in a personal and direct manner. The founder's voice is a key part of the brand, so using "I" when sharing her story or perspective can be very powerful. Address the customer directly with "you" to create a one-on-one conversation.
• •Emphasize Benefits, Not Just Features: Instead of just listing ingredients, focus on the feeling and the positive outcomes the customer will experience – "melt away tension," "restore your inner calm," "embrace your strength."
• •Incorporate Inspirational and Empowering Language: Use words like "journey," "resilience," "strength," "empower," and "healing" to reinforce the brand's values.
• •Maintain Visual Consistency: Ensure that the visual elements (colors, fonts, imagery) across all platforms align with the brand's natural, warm, and authentic aesthetic. This visual consistency reinforces the written tone.

Social Perception

The brand is perceived as very positive, seen as a source of inspiration and support beyond just skincare. Customers deeply connect with the founder's authentic story, finding the products effective and high quality. The integration of Kundalini yoga and focus on mental wellness adds a unique and respected dimension.

Copy Examples

• •Soothe your body and soul. Our Magnesium Body Butter, crafted with love and natural ingredients, is more than just skincare. It's a ritual of self-love, a moment of peace in your busy day. Let the power of magnesium melt away your tension and restore your inner calm. #Omax3m #HolisticHealing #SelfCare
• •Inspired by resilience, crafted for you. Introducing our new [Product Name]. Every jar is a testament to the power of nature and the strength within us all. Discover the healing benefits of magnesium and embrace your journey to wellness. #OmaxWellness #Empowerment
• •Subject: Your journey to wellness starts here. At Omax3m, we believe that true beauty radiates from a place of peace and strength. Our founder, Maxine, created our line of magnesium-infused skincare from her own journey of healing. Experience the transformative power of our products and join our community of empowered women. [Link to website] #OwnYourStory
• •Find your flow, on and off the mat. Our founder, a dedicated Kundalini yoga teacher, knows the importance of a calm mind and a relaxed body. That's why we created Omax3m - to bring the healing power of magnesium to your daily routine. Click to learn how our products can support your wellness journey. #Kundalini #MagnesiumBenefits #MindBodySoul
• •More than just a cream, it's a promise to yourself. A promise to honor your body, to soothe your mind, and to embrace the strength that lies within. Our [Product Name] is lovingly made in Canada with the purest magnesium and natural botanicals to support your well-being. Feel the difference. #MadeInCanada #NaturalSkincare