Brand Tone

Empowering, Confident, Inclusive, Diverse, Stylish, Timeless, Intentional, Mindful, Approachable, Engaging

Brand Values

• •Representation & Diversity: Actively working to increase POC representation in the fashion industry.
• •Quality & Durability: Offering high-quality, long-lasting pieces, often with a lifetime guarantee.
• •Empowerment: Designing pieces that make women feel confident and empowered.
• •Heritage & Cultural Fusion: Celebrating and blending Scandinavian and African influences in their designs.
• •Challenging Norms: A desire to disrupt and redefine modern fashion industry standards.

Best Practices

• •Center Diversity and Inclusivity: Always ensure that copy and accompanying visuals reflect a commitment to representing and celebrating diverse individuals. Use inclusive language naturally and authentically.
• •Emphasize Empowerment and Confidence: Frame product descriptions and brand messaging around how Oma The Label pieces make the wearer feel – strong, confident, radiant, and empowered.
• •Highlight Quality and Timelessness: Consistently mention the high-quality materials (e.g., gold-plated, lifetime guarantee where applicable) and the timeless, versatile nature of the designs, suitable for everyday wear and special occasions.
• •Infuse Cultural Heritage Subtly: Weave in the unique blend of Scandinavian minimalism and African vibrancy when describing the design aesthetic. This differentiates the brand and adds depth to its story.
• •Maintain an Engaging and Approachable Voice: Especially on social media, adopt a tone that is warm, inviting, and encourages interaction. Share the brand story and connect with the community on a personal level, as seen in their TikTok presence.

Social Perception

Advocate for Diversity, Provider of Quality Stylish Jewelry, Empowering for Women, Mixed Customer Service/Experience, Resilient & Adaptable

Copy Examples

• •Headline: Define Your Radiance. Discover Oma The Label. Body: More than just jewelry, it's a statement. Crafted with intention, our pieces blend timeless Scandinavian design with vibrant African-inspired artistry, all to celebrate you. Wear your story. #OmaTheLabel #EmpoweredStyle
• •Headline: Style That Speaks Volumes. Without Saying a Word. Body: At Oma The Label, we believe in the power of presence. Our collection is designed for the woman who owns her look and values quality that endures. Challenge standards. Embrace your uniqueness. #OmaWoman #TimelessJewelry
• •Headline: Born from Diversity, Designed for You. Body: We saw a need for change and created it. Oma The Label champions inclusivity with every piece, offering high-quality, gold-plated jewelry and bodysuits that feel as good as they look. Join a community that celebrates every shade of beautiful. #RepresentationMatters #ShopOma
• •Headline: Your Everyday Armor. Your Signature Sparkle. Body: From boardroom confidence to weekend chic, Oma The Label offers versatile staples that elevate any moment. Discover thoughtfully designed pieces that blend minimalist elegance with bold statements, empowering you to shine, always. #OmaJwls #StyleWithIntention
• •Headline: The Oma Glow: It’s More Than A Look, It’s A Feeling. Body: Feel the confidence of wearing pieces designed to empower. Our unique fusion of Scandinavian simplicity and African vibrancy creates jewelry that’s as unique and resilient as you are. Step into your power with Oma The Label. #BeOma #ConfidentYou