Brand Tone

Artistic & Inspired, Passionate, Friendly & Approachable, Authentic & Down-to-Earth, Quality-Focused

Brand Values

• •Celebration of Nature
• •Artisanal Quality
• •Creativity & Inspiration
• •Customer Connection
• •Local Identity

Best Practices

• •Embrace Nature-Inspired Language: Consistently use descriptive and evocative language that references the Olympic National Park, its colors, landscapes, and moods. Words like "misty," "forest," "mountain," "coastal," "wild," "serene," and color names tied to natural elements will reinforce the brand identity.
• •Highlight the Artisan Touch: Emphasize "hand-dyed," "small batch," "artisanal," and the care that goes into creating each skein. This differentiates the brand from mass-produced alternatives and reinforces the quality value.
• •Maintain a Passionate & Friendly Voice: Whether writing product descriptions, social media posts, or customer service emails, let the passion for dyeing, wool, and the local environment shine through. Keep the tone warm, inviting, and helpful.
• •Visual Storytelling Consistency: Ensure that photography and visual elements across all platforms align with the brand's earthy, natural, and artistic aesthetic. Showcase the yarns in natural light and settings that evoke the Olympic National Park.
• •Connect with the Crafting Community: Use language that resonates with crafters (knitters, crocheters, rug hookers, etc.). Share project ideas, tips, and customer creations (with permission) to foster a sense of community and demonstrate an understanding of their passion. Phrases like "your next masterpiece," "inspire your creativity," and "happy crafting" can be effective.

Social Perception

Highly Regarded for Quality, Loved for Colors, Trusted Seller, Artistic & Unique, Supportive of Crafters

Copy Examples

• •Capture the Colors of the Olympics: Hand-Dyed Yarns Inspired by Nature's Masterpiece. Each skein from Olympic Wool Works is a love letter to the breathtaking landscapes of the Olympic National Park. Dip your needles into a world of vibrant, hand-dyed hues and let your creativity roam free.
• •From Forest Floor to Fiery Sunset: Discover Your Next Project's Palette. Our artisanal yarns are more than just fiber; they're an invitation to explore. Crafted with passion in Port Angeles, WA, find the perfect shade to tell your unique story in every stitch. Quality wool, dyed by hand, for creations that last.
• •Small Batch, Big Inspiration. Woman-Owned, Nature-Adorned. At Olympic Wool Works, we pour our hearts into every dye lot. Inspired by the wild beauty outside our studio door, our yarns bring a touch of the Pacific Northwest's magic to your hands. Support small, create beautifully.
• •Unwind with Olympic Wool Works: Where Quality Meets Wilderness. Seeking yarn that sings with color and feels incredible to work with? Explore our collections of hand-dyed wool, lovingly created to reflect the majesty of the Olympic National Park. Your masterpiece begins here.
• •More Than 200 Colors, Each Telling a Story of the Pacific Northwest. Dive into Olympic Wool Works' extensive palette of hand-dyed yarns and fibers. Whether you're rug hooking, knitting, or creating wool applique, find your perfect hue inspired by the natural wonder of the Olympic Peninsula.