Tono de Marca

Aspirational, Elegant & Refined, Quality-Conscious, Confident

Valores de Marca

• •Quality
• •Customer Satisfaction
• •Elegance
• •Timelessness

Mejores Prácticas

• •Create a Brand Voice Chart: Develop a simple chart outlining your brand's core tone (e.g., "Refined," "Aspirational," "Confident"), with columns for "Do's" (e.g., use words like 'curated,' 'timeless,' 'effortless') and "Don'ts" (e.g., avoid slang, overly casual language, high-pressure sales tactics).
• •Establish a Core Lexicon: Identify a list of 10-15 keywords and phrases that embody the brand's values, such as "sophistication," "enduring charm," "premium fabrics," "refined," and "lifestyle." Ensure these words are woven naturally into all copy.
• •Write for Your Ideal Customer: Envision the customer who truly seeks a life of "grace and luxe." Write all copy as if you are speaking directly to this individual. This will help maintain a consistent level of sophistication and focus.
• •Ensure Authenticity (The Crucial Step): The most important practice is to ensure the copy reflects the reality of the product and customer experience. A tone of "high quality" and "customer satisfaction" is impossible to maintain if the products are poor and the service is deceptive. The business model must support the brand promise.
• •Review and Refine All Touchpoints: Apply the brand voice consistently across every piece of text a customer might encounter from the website and product descriptions to email confirmations, FAQ pages, and customer service responses. Consistency builds trust, which is currently the brand's biggest deficit.

Percepción Social

Untrustworthy & Fraudulent, Low-Quality, Deceptive, Poor Customer Service

Ejemplos de Copy

• •Olyc: Beyond Fashion, A Symphony of Style. Discover collections designed not just to be worn, but to be lived in. Embrace a life of elegance.
• •The ‘James’ Suit: Where timeless design meets breathable comfort. Crafted from premium linen, each thread is a note in a composition of effortless sophistication. Wear confidence. Wear Olyc.
• •At Olyc, we don't follow trends; we define timelessness. Our vision is to curate a wardrobe that resonates with the rhythm of a refined life, offering you pieces that are both a statement and a sanctuary.
• •An Invitation to Elegance | Your First Olyc Piece Awaits
• •Stop dressing for the moment. Start living in a style that lasts. Olyc offers more than clothing—we offer the confidence of timeless design and superior quality. Discover your signature look today.