Brand Tone

Aspirational yet accessible, blending elegance with practicality. It's elegant, timeless, reassuring, practical, personal, and empowering.

Brand Values

• •Quality & Durability
• •Affordability
• •Timeless Design
• •Personal Expression
• •Everyday Luxury

Best Practices

• •Lead with the Lifestyle, Support with the Feature: Always start by invoking the feeling or lifestyle (e.g., 'Effortless Elegance,' 'Your Story'). Follow up with the practical features (waterproof, tarnish-free) as the reason to believe.
• •Use 'You' and 'Your' Language: Center the customer in the narrative. Instead of 'Our jewelry is...', try 'Your new favorite ring is...'. This aligns with the brand value of personal expression.
• •Balance Elegance and Practicality in Vocabulary: Consistently mix sophisticated words (e.g., 'elegance,' 'timeless,' 'curated') with straightforward, reassuring words (e.g., 'durable,' 'everyday,' 'worry-free').
• •Tell Micro-Stories: In captions and ads, create small narratives that show the jewelry in action during relatable moments as in working, traveling, celebrating, or relaxing. This reinforces the 'Tells Your Story' concept.
• •Maintain Visual and Textual Harmony: Ensure all marketing visuals (photography, graphics) reflect the clean, modern, and minimalist tone of the copy. The visual environment should feel as elegant and uncluttered as the language used.

Social Perception

Currently, there is no discernible social perception of the Oluvida jewelry brand in the public sphere. The lack of reviews, social media mentions, and news coverage means the brand has not yet established a reputation—positive or negative—among a wider audience. Its perception is limited to the image it projects on its own website.

Copy Examples

• •Effortless Elegance, Made for Your Everyday. Discover our collection of waterproof, 18K gold-plated jewelry that lives with you.
• •Your story, your style, your Monday morning. Our timeless pieces are designed to be tarnish-free and waterproof, so you can start your week in style, worry-free. ✨ #Oluvida #EverydayLuxury
• •Headline: The Last Everyday Jewelry You’ll Ever Need Body: Tired of jewelry that tarnishes after a few wears? Oluvida offers timeless, 18K gold-plated pieces that are 100% waterproof and designed for real life. From the gym to a night out, wear your story without limits. Shop Now for 15% off your first order!
• •Don’t Take It Off. It’s Waterproof.
• •The Aurelia Ring isn't just an accessory; it's a promise. A promise of enduring quality with its 18K gold plating and a promise of effortless style. Designed for the modern woman who does it all, this ring is waterproof, tarnish-resistant, and ready to become a part of your signature look.