Brand Tone

Caring & Empathetic, Trustworthy & Reassuring, Professional & Knowledgeable, Clean & Pure, Supportive & Community-Focused

Brand Values

• •Gentleness & Safety: Prioritizing formulations that are "unlikely to cause a reaction" for even the most sensitive skin. This includes being fragrance-free, colourant-free, and paraben-free.
• •Efficacy & Performance: Delivering salon-quality results without compromising on gentleness.
• •Transparency & Honesty: Clearly listing ingredients and being open about what their products do *not* contain. Offering patch tests further supports this.
• •Customer-centricity: Focusing on the needs and well-being of their customers, particularly those struggling with allergies and sensitivities.
• •Ethical Practices: Being cruelty-free.

Best Practices

• •Prioritise Empathy: Always address the customer's pain points (itchiness, irritation, frustration) with understanding and offer Olsson as a supportive solution.
• •Leverage Trust Signals: Consistently mention certifications like "Allergy UK approved" and "Asthma Allergy Nordic recommended" to reinforce credibility.
• •Focus on "Free From" Benefits: Clearly communicate what the products *don't* contain (fragrance, colourants, parabens, common irritants) and why this is beneficial for sensitive individuals.
• •Highlight Gentle Efficacy: Emphasise that the products are both gentle *and* high-performing, delivering salon-quality results without irritation.
• •Use Clear, Reassuring Language: Avoid jargon where possible. Keep the language positive, hopeful, and focused on the relief and confidence Olsson products can bring. Use words like "soothe," "calm," "gentle," "pure," "healthy," and "relief."

Social Perception

Olsson Scandinavia (UK) is perceived very positively by its target audience as a "Lifesaver" for Sensitive Scalps, Trustworthy and Reliable, Effective, High Quality and Caring

Copy Examples

• •Headline: Finally, Haircare That Understands Your Sensitive Scalp. Body: Tired of irritation? Olsson Scandinavia offers salon-performance results, completely fragrance-free and approved by Allergy UK. Experience the gentle difference. Your calm, healthy scalp awaits.
• •Headline: Pure Performance, Zero Compromise. Body: Why choose between effective haircare and happy skin? With Olsson Scandinavia, you get both. Our expertly formulated, allergy-friendly range soothes and revitalises, leaving your hair beautiful and your scalp comfortable.
• •Headline: Breathe Easy, Your Scalp Will Too. Body: Living with allergies or a sensitive scalp can be challenging. Olsson Scandinavia is here to help. Our products are free from harsh fragrances, colourants, and parabens, offering pure, gentle care recommended by Asthma Allergy Nordic.
• •Headline: Real Results for Real Sensitivities. Hear From Our Community. Body: "My scalp has never felt better!" - Sarah M. Join thousands who've found relief and beautiful hair with Olsson Scandinavia. Our Allergy UK certified formulas are designed for you. Try our free patch test today!
• •Headline: The Science of Gentle. The Art of Beautiful Hair. Body: Developed with salon professionals and allergy experts, Olsson Scandinavia blends scientific understanding with a passion for healthy hair. Discover our range of shampoos, conditioners, and styling products – kind to your skin, brilliant for your hair.