Brand Tone

Informative & Educational, Natural & Gentle, Results-Oriented & Promising, Accessible & Welcoming, Trustworthy & Caring

Brand Values

• •Tradition Meets Modern Science
• •Natural Ingredients & Purity (Clean Beauty)
• •Efficacy & Results
• •Customer Satisfaction
• •Cultural Appreciation & Education
• •Sustainability

Best Practices

• •Always Circle Back to Core Ingredients & Their Story: Consistently highlight rice extract and its traditional significance, linking it to the product's benefits. This reinforces authenticity and the 'Tradition Meets Modern Science' value.
• •Emphasize Gentleness Alongside Efficacy: Use language that reassures users about the product being suitable for sensitive skin (e.g., 'gentle,' 'soothing,' 'non-irritating') while also confidently stating the visible results ('brightens,' 'hydrates,' 'improves texture').
• •Maintain an Educational and Informative Stance: Briefly explain how key ingredients work or the science/tradition behind the formulations. This builds trust and positions the brand as knowledgeable.
• •Use Positive, Uplifting, and Aspirational Language: Focus on the positive transformation and feelings users can expect (e.g., 'radiant,' 'glowing,' 'confident,' 'healthy,' 'rejuvenated').
• •Incorporate a Sense of Care and Connection: Write as if you are guiding the customer on their skincare journey. Use welcoming language, address their concerns (e.g., 'struggling with dark spots?'), and share 'Pro Tips' to foster a supportive brand-customer relationship.

Social Perception

Positive for Product Efficacy, Appreciation for Natural Ingredients, Seen as a Trustworthy Indian Brand, Good Value, Emerging Brand Awareness

Copy Examples

• •Headline: Rediscover Ancient Wisdom, Reveal Radiant Skin. Body: Olrice Skincare blends time-honored rice water rituals with modern science to bring you a truly nourishing experience. Gently transform your skin, naturally. #OlriceGlow #AncientBeautyModernScience
• •Headline: Gentle Care for a Healthy Glow. That's the Olrice Promise. Body: Tired of harsh chemicals? Our Rice Extract Glow On Facewash, enriched with Beetroot & Mulberry, cleanses deeply yet gently, hydrating your skin for a luminous, even-toned complexion. Experience the pure touch of nature. #CleanBeauty #SensitiveSkinLove
• •Headline: Unlock Your Skin's Natural Brilliance. Body: From dull to dazzling! Olrice's Rice Glow Serum, with Kakadu Plum & Juniper Berry, is your daily dose of potent hydration and brightening. See a visible difference and let your natural radiance shine through. #SkincareThatWorks #NaturallyRadiant
• •Headline: Tradition, Science, and Your Most Beautiful Skin. Body: At Olrice, we believe in the power of heritage. Inspired by Asian beauty wisdom, our rice-based skincare is crafted with love and backed by science to help you achieve the healthy, glowing skin you deserve. #OlriceHeritage #ScienceOfSkincare
• •Headline: More Than Just Skincare, It's a Ritual of Self-Care. Body: Embrace a moment of pure nourishment with Olrice. Our carefully formulated products, rich in natural extracts, are designed to fit seamlessly into your daily routine, turning skincare into a beloved ritual. Feel the Olrice difference. #DailyRitual #NourishYourSkin