Brand Tone

aspirational, sophisticated, and passionate

Brand Values

• •Quality & Craftsmanship
• •Luxury & Sophistication
• •Sustainability & Responsibility
• •Passion & Joy
• •Customer Focus & Connection
• •Authenticity & Transparency

Best Practices

• •Develop a Brand Voice Guide: Document OLOR's tone (aspirational, sophisticated, passionate), core values, approved vocabulary (e.g., "extraordinary," "meticulously crafted," "olfactory journey," "sustainable luxury"), and a "do not use" list. This ensures anyone writing for the brand has a clear reference.
• •Prioritize Storytelling: Weave the brand's origin story, the founders' passion, and the craftsmanship behind the products into website copy, social media posts, and product descriptions. This reinforces authenticity and connects with customers on an emotional level.
• •Focus on Sensory Language: Use vivid and evocative descriptions that appeal to the sense of smell and the emotions fragrances can evoke (e.g., "invigorating blend," "comforting embrace," "sensual and lingering base note"). Describe the experience and feeling the scents create, not just the ingredients.
• •Maintain an Elegant and Refined Style: Ensure all copy is well-written, grammatically correct, and uses sophisticated language without being overly pretentious. The visual presentation of text should also be clean and aesthetically pleasing, aligning with the luxury product design.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a customer service email, or a TikTok video script, the tone and core messaging should remain consistent. Regularly review content across platforms to ensure alignment.

Social Perception

high-quality, luxurious, and trustworthy brand

Copy Examples

• •Headline: Elevate Your Everyday. Discover the Scent of Home. Body: At OLOR, we believe fragrance is more than a scent; it's an experience. Each of our handcrafted candles and diffusers is meticulously poured in Derbyshire, using only the finest, sustainably sourced ingredients to transform your space and uplift your spirit. Immerse yourself in luxury that's consciously created.
• •Headline: The Art of Scent, Masterfully Crafted. Body: Inspired by a journey of passion and a dedication to olfactory excellence, OLOR brings you a collection of extraordinary home fragrances. From the invigorating zest of Ruby Red Grapefruit to the comforting embrace of Mandarin + Sandalwood, find the perfect narrative for your home. Hand-finished with care, designed to delight.
• •Headline: Sustainable Luxury, Breathtaking Aromas. Body: Indulge in the world of OLOR, where sophisticated design meets environmental consciousness. Our paraben-free fragrance oils and clean-burning soy blend waxes are housed in beautifully sustainable packaging, ensuring that every scent not only enriches your surroundings but also respects our planet. Experience the essence of responsible luxury.
• •Headline: From Our Hands to Your Home, With Passion. Body: OLOR is born from a love for transformative aromas and a desire to share that joy with you. Each product is a testament to our journey, hand-poured and packed with the utmost care in our Derbyshire workshop. Let us help you make your house a home, one exquisite scent at a time.
• •Headline: Unforgettable Moments, Woven in Fragrance. Body: Create an ambiance of warmth, tranquility, or invigorating energy with OLOR's curated scents. Our diverse collection, from floral to woody notes, is designed to evoke memories and craft new ones. Discover your signature scent and let every room tell its unique story.