Brand Tone

Friendly and Welcoming, Casual and Unpretentious, Lively and Social, Traditional

Brand Values

• •Conviviality/Sociability: Creating a space for people to gather, socialize, and enjoy shared experiences (like watching sports).
• •Authenticity (Pub Experience): Offering a genuine pub atmosphere with traditional food and drinks.
• •Customer Enjoyment: Prioritizing a good time for patrons through friendly service, entertainment (sports), and satisfying food/drinks.
• •Community: Fostering a local pub feel where people can feel comfortable and become regulars.

Best Practices

• •Know Your Audience, Speak Their Language: Understand who frequents O'London (locals, expats, sports fans) and use language that resonates with them. While the primary language online is French, English copy should reflect the "London" theme with an approachable tone.
• •Embrace the "Pub" Persona: Consistently use a warm, inviting, and slightly informal tone. Think of how a friendly pub landlord would speak to their regulars.
• •Highlight Core Offerings: Regularly weave in mentions of sports, traditional food, beer selection, and the social atmosphere in a natural, engaging way.
• •Be Interactive and Responsive: Engage with comments and messages on social media in a timely and friendly manner, reinforcing the community feel.
• •Visual Consistency: Ensure that images and videos align with the traditional, lively, and welcoming pub atmosphere described in the copy. Authenticity in visuals (real customers, actual food, pub environment) is key.

Social Perception

Positive, Authentic Pub, Good Atmosphere, Reliable Choice

Copy Examples

• •Headline (Website/Social Media Banner): O'London: Your Parisian Home for Great Banter, Hearty Food & Live Sport!
• •Instagram Post (Image of a burger and beer): Game on! ⚽️ Tackle your hunger with our classic O'London burger and a fresh pint. The perfect match day combo! #OndonPub #Paris15 #PubGrub #FootballFever
• •Facebook Event Promotion (e.g., St. Patrick's Day): Get your green on! 🍀 Join us at O'London this St. Patrick's Day for a proper Irish celebration! Expect great craic, plenty of Guinness, and all your favourite pub tunes. Sláinte! #StPatricksParis #OndonCelebrates #IrishPub
• •Website "About Us" Snippet: More than just a pub, O'London is where good friends meet for good times. Since [Year, if known, otherwise omit], we've been pouring the perfect pint, serving up delicious, no-nonsense food, and sharing the thrill of the game. Come in, grab a seat, and make yourself at home.
• •Happy Hour Promotion: Cheers to that! 🍻 Unwind after work with our O'London Happy Hour, every day from 4 PM - 9 PM. Your favourite beers, wines, and spirits at prices that’ll make you smile. See you at the bar! #HappyHourParis #OndonDeals #AfterWorkDrinks