Brand Tone

Sophisticated, Artistic, Mystical, Evocative, Elegant, and Refined. Sensory & Experiential.

Brand Values

• •Craftsmanship
• •Quality
• •Exclusivity
• •Artistic Inspiration
• •Sensory Storytelling
• •Beauty

Best Practices

• •Embrace Evocative Language: Use rich, descriptive adjectives and sensory details that paint a picture and appeal to the imagination (e.g., "luminescence," "enigmatic," "shadowed woods").
• •Maintain an Artistic & Elevated Vocabulary: Choose words that reflect sophistication and artistry. Avoid overly casual or common phrasing. Refer to cultural touchstones like art, literature, and history where appropriate.
• •Focus on Storytelling: Frame products not just by their ingredients, but by the "olfactory narrative" or "sensory experience" they offer. What story does the scent tell? What emotions does it evoke?
• •Highlight Craftsmanship and Exclusivity: Remind the audience of the care, quality, and unique nature of "author perfumery" and "high-end" items. Use terms like "meticulously crafted," "rare essences," "limited edition."
• •Visual & Textual Harmony: Ensure the copywriting tone is consistently reflected in the visual presentation (website, packaging, any future social media). Dark, moody, artistic visuals would complement the described tone.

Social Perception

A niche, high-quality, artistic perfumery appealing to individuals seeking unique and thoughtfully crafted scents and decor. A luxury or premium brand.

Copy Examples

• •Unveil the unseen. Alma Eterna, an olfactory narrative woven from whispers of ancient resins and the luminescence of twilight florals. Discover your signature echo.
• •Transform your space into a sanctuary of intrigue. Our 'Nocturne' candle casts an enigmatic glow, its scent a blend of shadowed woods and subtle spice, inspiring moments of profound reflection.
• •Let art permeate your atmosphere. The 'Escencia' diffuser is more than a fragrance; it's a continuous installation of aromatic beauty, meticulously crafted to elevate your everyday.
• •Olmos & Flores: Where master craftsmanship meets the mystical. Each creation is an invitation to explore unique sensory experiences, inspired by the rich tapestry of art, history, and nature's deepest secrets.
• •Experience the allure of the distinct. Our limited-edition 'Coven' extrait de parfum is a symphony of rare essences, designed for those who seek the extraordinary beyond the conventional.