Brand Tone

Friendly, Passionate, Caring, Authentic, Appreciative

Brand Values

• •Handcrafted Quality
• •Customer Comfort and Health
• •Uniqueness and Individuality
• •Joy and Elegance
• •Creativity and Passion
• •Transparency

Best Practices

• •Embrace "Handmade" Language: Consistently use terms like "handcrafted," "made with love," "artisan," "unique," and "one-of-a-kind" to reinforce the value of the making process.
• •Prioritize "Comfort" and "Care": Always mention the hypoallergenic nature of the materials, especially the surgical steel posts, and speak to the benefit of comfortable, irritation-free wear.
• •Maintain a Personal, Friendly Voice: Use "I" and "we" where appropriate (especially when speaking as Olli or the brand). Address the customer directly ("you," "your style"). Keep language warm, inviting, and slightly informal (e.g., using contractions, friendly exclamations).
• •Highlight the Origin: Mentioning "Made in Montreal, Canada" adds to the authenticity and can appeal to customers looking to support local or Canadian-made products.
• •Show, Don't Just Tell, the Passion: Infuse copy with words that convey genuine enthusiasm for the creative process, the materials (like the versatility of polymer clay), and the joy of creating something beautiful for others.

Social Perception

Highly Positive, Trusted for Sensitive Ears, Seen as High Quality Handmade, Gift-Worthy, Supportive of Small Business/Artisan

Copy Examples

• •Social Media Post (Instagram/Facebook): Brighten your day (and your ears!) ✨ Our handcrafted polymer clay earrings are made with love and hypoallergenic surgical steel posts right here in Montreal. Perfect for adding a unique touch of color and joy to your look, without any irritation. Which pair speaks to your style today? Let us know below! #OlliCraftJewelry #HandmadeWithLove #SensitiveEarsWelcome #MontrealMade #PolymerClayEarrings
• •Product Description Snippet (Website): Meet your new favorite earrings! Each pair of [Product Name] studs is lovingly handcrafted by Olli, blending vibrant polymer clay with unique designs. We believe jewelry should be a joy to wear, which is why we only use surgical steel posts – so even the most sensitive ears can sparkle comfortably all day long. Add a little handmade happiness to your collection!
• •Email Newsletter Subject Line: A Little Something Special, Handmade Just For You from Olli Craft Jewelry ✨
• •"About Us" Page Excerpt: From my little studio in Lachine, Montreal, I pour my passion into every Olli Craft Jewelry piece. It all started with a love for color, creativity, and the desire to make beautiful earrings that everyone could enjoy – especially those with sensitive skin. It brings me so much joy to see you wearing and loving these creations. Thank you for being part of the Olli Craft story! - Olli S.
• •Ad Copy (Short & Sweet): Tired of earrings that irritate? Discover Olli Craft Jewelry! Stunning, handmade polymer clay earrings with hypoallergenic posts. Beautifully unique, wonderfully comfortable. Shop now and feel the difference! -> ollijewelry.com