Brand Tone

Natural and Wholesome, Caring and Gentle, Trustworthy and Transparent, Community-Oriented and Friendly, Passionate and Dedicated

Brand Values

• •Natural Ingredients
• •Handmade Quality
• •Ethical and Sustainable Practices
• •Gentle Care for Sensitive Skin
• •Community and Connection
• •Transparency
• •Customer Well-being and Joy

Best Practices

• •Emphasize Natural & Wholesome Language: Use words like "natural," "fresh," "handmade," "farm-fresh," "pure," "wholesome," and "nourishing" consistently. Highlight the connection to nature and the farm.
• •Maintain a Caring & Gentle Voice: Focus on terms like "gentle," "soothing," "sensitive skin," "pamper," and "care." Communicate empathy for customers' skin concerns.
• •Be Authentic & Transparent: Share the story behind the brand, the ingredients, and the small-batch process. Use genuine and honest language. Avoid overly corporate or impersonal phrasing.
• •Foster a Friendly & Community-Focused Feel: Incorporate the family-run aspect and community involvement into your messaging. Use welcoming and approachable language. Address customers in a warm, personal manner.
• •Showcase Passion & Joy: Let the love for skincare and the inspiration behind the brand (like the dog, Ollie) shine through. Use enthusiastic and positive language that reflects the joy the brand aims to bring.

Social Perception

Positive Customer Feedback, Trusted Local Business, Authentic and Passionate, High-Quality, Natural Products

Copy Examples

• •Headline: From Our Farm, For Your Skin: Experience the Gentle Touch of Ollie Skincare. Body: Tired of harsh chemicals? At Ollie Skincare, we lovingly handcraft our natural goat milk soaps and skincare in small batches on our Wisconsin farm. Nourish your sensitive skin with the pure goodness it deserves. Discover the Ollie difference today!
• •Headline: Joyful Skin, Naturally. Inspired by Ollie. Body: Our French bulldog, Ollie, fills our lives with joy. We pour that same happiness into every ethically sourced, natural skincare product we create. Gentle, effective, and made with love for your skin’s well-being.
• •Headline: Sensitive Skin? Meet Your Soothing Solution. Body: Ollie Skincare offers dermatologist-recommended, handmade products designed to pamper even the most sensitive skin. Made with fresh, natural ingredients and free from harsh irritants, our goat milk soaps and balms provide the gentle care you’ve been searching for.
• •Headline: Small Batches, Big Care. The Ollie Skincare Promise. Body: We believe in quality over quantity. Each Ollie Skincare product is handmade with the finest natural ingredients, ensuring your skin receives the best. Support a small, family-owned business dedicated to sustainable practices and your skin's health.
• •Headline: Discover Wisconsin's Handmade Nourishing Skincare. Body: Ollie Skincare brings you the best of farm-fresh ingredients and traditional crafting. Our goat milk soaps and skin-loving treatments are designed to hydrate, soothe, and rejuvenate. Care for your skin and the environment with Ollie.