Tono de Marca

Nurturing, authentic, and science-informed. The voice is personal and relatable, often referencing the founder's own experiences as a mother and someone with sensitive skin, creating a feeling of trust and transparency. Language is positive, focusing on self-love, pampering, and happy moments. On TikTok, the tone becomes more playful and visually driven, highlighting the handmade nature. The brand is purpose-driven, using phrases like "made with you and the earth in mind" and "affordably luxurious."

Valores de Marca

• •Ingredient Transparency and Safety
• •Handmade, Small-Batch Quality
• •Eco-Consciousness
• •Community and Giving Back
• •Empowerment Through Self-Care

Mejores Prácticas

• •Always Lead with the "Why": Start with the brand's origin story. Whether in an "About Us" page, a social media post, or a product description, weaving in the narrative of the founder creating products for her family's sensitive skin adds immediate authenticity and emotional connection.
• •Balance "Nurturing" with "Science": Use warm, caring language like "pamper," "self-love," and "happy moments," but support it with credible terms like "science-informed," "ingredient transparency," "pH-balanced," and mentioning specific quality ingredients like shea butter or olive oil. This combination builds both emotional appeal and consumer trust.
• •Highlight the "Handmade" Aspect Visually and Verbally: Consistently use words like "small-batch," "handcrafted," and "artisanal." In visual content, show the process: the pouring, cutting, and stamping of the soaps. This reinforces the value of the product as a unique item, not a mass-produced commodity.
• •Incorporate Eco-Values Seamlessly: Don't just state that you are "eco-conscious." Provide concrete examples in your copy. Talk about the recyclable packaging, the use of biodegradable glitter, or the partnership with Soap Envelope Cycle Air. This makes the value tangible for the customer.
• •Maintain a Consistent Voice Across All Platforms: While the format changes (e.g., playful on TikTok, more detailed on the website), the core voice should remain. The TikToks should feel like the "fun, creative side" of the nurturing mom-scientist, not a completely different brand. Use hashtags like #handmade, #indianaowned, and #smallbusiness to reinforce the brand's identity consistently.

Percepción Social

Overwhelmingly positive, positioning it as a trusted, high-quality artisanal brand. Perceived as authentic with a strong story, emphasizing safe, vegan, and eco-friendly ingredients. On TikTok, it's seen as creative and satisfying due to process videos. Strong local reputation as a valued community contributor.

Ejemplos de Copy

• •✨ Meet 'Golden Hour Glow' ✨ We folded in calendula petals and a whisper of sweet orange essential oil to create a bar that feels like sunshine on your skin. Each one is handcrafted in small batches, blending science and nature to give your daily routine a little moment of magic. Because you deserve to feel pampered. #OllieLue #HandmadeSoap #SelfCare #SmallBatch #VeganSkincare
• •For the purists. Our Naked Oats bar is where simple, effective skincare begins. We started with a base of nourishing olive oil and creamy shea butter, then added finely ground oats to gently soothe and hydrate sensitive skin. Fragrance-free, colorant-free, and full of love. It’s the bar we created for our own family, and now we’re sharing it with yours. Perfect for all skin types, especially those that need a little extra TLC.
• •A little love for your skin (and the planet) 💌
• •More than just soap. It's your daily moment of self-love, handcrafted with clean ingredients and a clear conscience. Woman-owned. Science-backed. Earth-minded.
• •(Video shows hands cutting a colorful, layered soap bar) Text: We started this company because our son’s dairy allergy meant we couldn’t find skincare that was safe for him. So we made our own. Every bar is still 100% vegan, cruelty-free, and made with love.