Brand Tone

Playful, Nostalgic, and Confidently Healthy

Brand Values

• •Health and Wellness
• •Enjoyment without Compromise
• •Transparency and Scientific Credibility
• •Sustainability and Social Responsibility
• •Innovation

Best Practices

• •Lead with Flavor and Fun, Follow with Function: Always emphasize the delicious, nostalgic taste first. The health benefits (fiber, low sugar) should feel like an amazing bonus, not a medicinal requirement. This prevents the brand from sounding too clinical.
• •Keep the Tone Conversational and Relatable: Use language your audience uses. Incorporate relevant pop culture trends, emojis, and a friendly, informal voice to maintain the brand's approachable personality.
• •Leverage Nostalgia: Continuously tap into shared memories and the "good old days" to create an emotional connection. Use visual and written cues that evoke a sense of comfort, classic Americana, and simple pleasures.
• •Be Confident, Not Preachy, About Health: State the health facts clearly and simply (e.g., "9g of fiber"). Back it up with transparency about your ingredients and scientific partnerships, but avoid scare tactics or overly complex jargon in marketing copy.
• •Encourage Community and Dialogue: Frame posts as questions, run polls, and actively feature user-generated content. This reinforces the value of community, makes customers feel heard, and generates authentic social proof.

Social Perception

Olipop is widely perceived as a successful disruptor in the beverage industry, offering a welcome, effective, and tasty healthy alternative to traditional soda. It has cultivated an image of being a trendy and desirable brand.

Copy Examples

• •Spinning classic vinyl and sipping classic cola. The good old days are new again. #Olipop #ANewKindOfSoda #Nostalgia
• •Your daily routine is all about feeling good. Your soda should be too. With 9g of fiber and only 2-5g of sugar, it's the feel-good fizz you've been waiting for. #PopWithPurpose #GutHealth
• •Meet your new main squeeze: Crisp Apple. All the orchard-fresh flavor you love, none of the junk you don't. Healthy never tasted so good. #Olipop #NewFlavor
• •Hate that 3 PM slump? Ditch the sugar crash. Our Ginger Lemon is the perfect bubbly boost to power through your afternoon, guilt-free. Refresh, refocus, and feel fantastic. #Olipop
• •Tastes like the soda you grew up with. Works for the gut you have now. It’s time to break up with sugar. #Olipop #HealthySoda