Brand Tone

aspirational, friendly, and empowering

Brand Values

• •Effortless Style
• •Comfort
• •Individuality and Self-Expression
• •Community
• •Quality

Best Practices

• •Create a Brand Voice Guide: Document the brand's tone, key messaging, and approved vocabulary to ensure everyone writing for the brand is on the same page.
• •Focus on "You" Statements: Address the customer directly to create a more personal and engaging connection.
• •Use Storytelling: Share the stories behind the products, the brand, and even customer experiences to build a stronger emotional connection.
• •Maintain a Consistent Visual Identity: The tone of the copy should be reflected in the brand's visuals. For Ollie and Jo, this means continuing to use natural, light-filled imagery that complements the bohemian aesthetic.
• •Engage with the Community: Respond to comments and messages in the brand's established tone to reinforce the friendly and approachable persona.

Social Perception

The general public and customers perceive Ollie and Jo as a trendy and reliable source for bohemian-style women's clothing. The brand is seen as being in tune with current fashion trends while still offering timeless pieces. Customers appreciate the quality of the clothing and the brand's aesthetic. The positive reviews and high rating on Judge.me indicate a strong and favorable perception among its consumer base. However, it's worth noting that some online discussions mention the company may be involved in dropshipping, which could affect perceptions of uniqueness and quality for some savvy consumers.

Copy Examples

• •Embrace your inner sunshine ☀️ Our new floral maxi dress is here to make you feel as radiant as you are. Effortless, breezy, and oh-so-comfortable. Tap to shop your new favorite outfit!
• •Tired of clothes that don't get you? At Ollie and Jo, we believe style should be simple and self-expression should be celebrated. Discover our collection of modern-bohemian pieces designed for your everyday adventures. Shop now and find your perfect fit!
• •Live Your Style. Unfiltered. Welcome to Ollie and Jo, where comfort meets chic. Explore our latest arrivals and redefine your wardrobe.
• •Hey Gorgeous, Your Weekend Wardrobe Is Here!
• •Meet your new go-to top for any occasion. With its delicate lace detailing and relaxed fit, this piece is the perfect blend of romantic and casual. Pair it with your favorite jeans for a laid-back look or a skirt for a touch of elegance. Made with soft, breathable fabric for all-day comfort.