Brand Tone

Friendly, Practical, and Empowering

Brand Values

• •Innovation and Multi-functionality
• •Practicality and Simplicity
• •Authenticity and Natural Beauty
• •Customer-Centricity and Quality
• •Inclusivity

Best Practices

• •Always Lead with Practicality: Frame every product and message around the core benefit of saving time and effort. Use action-oriented and straightforward language like "Swipe, blend, and go" or "Your all-in-one solution."
• •Use an Empowering and Positive Voice: Avoid language that points out flaws. Instead of "cover your blemishes," use "unify your skin tone." Focus on feeling confident, fresh, and free.
• •Highlight Multi-Functionality: Consistently mention the combination of benefits in your copy (e.g., "color + hydration + protection"). This is your unique selling proposition and should be reinforced at every touchpoint.
• •Leverage Social Proof Authentically: Continue incorporating real customer reviews and user-generated content into your marketing. Phrases like "See why everyone's loving it" or featuring a direct quote from a happy customer builds trust.
• •Maintain an Inclusive Dialogue: When discussing shades and skin types, use welcoming and broad language like "Made for all skin tones" and "Perfect for every skin type, from oily to sensitive." This reinforces the value that Ollie is for everyone.

Social Perception

Ollie is widely perceived by customers as a trustworthy, innovative, and highly effective brand, providing a real and reliable solution for combining daily makeup with essential sun protection, especially for active lifestyles, resulting in a natural, glowing, and protected finish.

Copy Examples

• •Your 5-minute makeup routine is now 30 seconds. Color for your cheeks, lips, and eyes, plus SPF 95 protection. Effortless beauty is just a swipe away. #OllieBeauty #MakeupOnTheGo #SunscreenStick
• •Beauty and Protection, Perfectly United. Discover our multi-functional makeup sticks with high-SPF sunscreen. Look amazing and stay protected, simply.
• •Hate the feeling of heavy, greasy sunscreen under your makeup? We get it. That’s why we created the Ollie Tinted Sunscreen Stick. Get lightweight, color-correcting coverage and powerful SPF 95 protection in one easy step. Your skin will thank you.
• •Meet the only makeup you’ll need in your bag. Our 3-in-1 stick delivers a creamy, buildable pop of color to your cheeks, lips, and eyes while shielding your skin with powerful SPF 95. Formulated with hydrating Hyaluronic Acid and antioxidant Vitamin E, it’s skincare, makeup, and sun protection in its smartest form. Available in 5 shades designed for every skin tone.
• •Ready to simplify your morning routine, [Customer Name]?