Brand Tone

Authentic, Passionate, Quality-Conscious, and Inspiring

Brand Values

• •Quality
• •Authenticity
• •Passion for Food Culture
• •Inspiration & Joy of Cooking
• •Health & Naturalness
• •Customer Connection
• •Family & Experience

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (e.g., passionate, authentic, informative, premium), key vocabulary (e.g., 'artisanal,' 'authentic,' 'directly sourced,' 'culinary heritage'), and things to avoid (e.g., overly casual slang, generic descriptions).
• •Emphasize Storytelling: Focus on the origin of the products, the passion of the Italian producers, and the experience of enjoying authentic Italian food. Share the 'stories behind the products.'
• •Highlight Quality and Authenticity Consistently: Use descriptive language that conveys the premium nature and genuine Italian origin of the products in all communications.
• •Be Genuinely Enthusiastic: Let the passion for Italian food culture shine through in the language used. Words like 'discover,' 'savor,' 'indulge,' 'inspire' can be effective.
• •Maintain a Consistent Visual Identity: Ensure that the tone of the copy is reflected in the accompanying visuals (photography, videography) across all platforms for a cohesive brand experience.

Social Perception

Olivo.fi is likely perceived as a specialized importer of authentic, high-quality Italian foods. The 'family business' aspect can contribute to a perception of trustworthiness and personal commitment. Their focus on 'small producers' and 'artisan products' may appeal to consumers seeking unique and non-mass-market items. The educational content (blog, product stories) could position them as knowledgeable experts in Italian cuisine.

Copy Examples

• •Headline (Website/Social Media): Taste the True Heart of Italy. Olivo.fi brings artisanal passion straight from small Italian producers to your kitchen.
• •Product Description Snippet (for an Olive Oil): Handpicked olives from sun-drenched Tuscan groves, cold-pressed to capture the vibrant, peppery notes. This isn't just olive oil; it's a story of tradition in every bottle.
• •Blog Post Introduction: Ever wondered what makes authentic Italian pasta so soul-satisfyingly delicious? We journeyed to the heart of Italy to discover the secrets from a family of pasta makers, and we’re sharing their passion with you.
• •Instagram Caption (with a picture of a dish): Simple ingredients, extraordinary flavour. Our artisanal pasta and sun-ripened tomato passata are all you need to create an Italian masterpiece at home. What are you inspired to cook tonight? #OlivoFI #ItalianFood #AuthenticFlavors
• •B2B Outreach Email Snippet: At Olivo.fi, we partner with Italian artisans to bring exceptional flavours to discerning businesses. Elevate your corporate gifts or restaurant menu with authentic, high-quality ingredients that tell a story of Italian culinary excellence.