Brand Tone

Artisanal & Passionate, Trendy & Fashion-Conscious, Approachable & Direct, Proudly Colombian, Quality-Oriented

Brand Values

• •Craftsmanship & Authenticity
• •Local Production & Support
• •Quality
• •Accessibility & Entrepreneurship
• •Customer Connection

Best Practices

• •Be Direct and Approachable in Calls to Action: Encourage interaction via WhatsApp or direct messages, reinforcing a personal touch, especially since this is a current practice.
• •If possible, share more about the making process or the inspiration.
• •Maintain the emphasis on '100% handmade by Colombian hands' to reinforce the brand's artisanal and local identity.
• •Continue using trendy visuals and sounds on platforms like TikTok and Instagram to maintain a fashion-conscious appeal.
• •Highlight the quality and durability of materials (e.g., 'quality gold-plated steel') in product descriptions and marketing materials.

Social Perception

Well-received by followers on social media, perceived as a supportive partner for smaller businesses and entrepreneurs, associated with quality and locally-made products.

Copy Examples

• •Olivo Accesorios offers exclusive wholesale pricing on our quality, locally-made jewelry.
• •Meet our 'Alma' Candongas: where traditional craftsmanship gets a modern twist.
• •These stunning hoops, lovingly handmade by Colombian artisans, feature delicate muranos and river pearls.
• •Crafted with quality gold-plated steel for lasting beauty.
• •Handmade, unique, and ready to make a statement.