Brand Tone

Elegant & Aspirational, Feminine & Delicate, Modern & Chic, Trustworthy & Quality-Oriented, Approachable Luxury

Brand Values

• •Quality Craftsmanship
• •Modern Elegance
• •Customer Satisfaction
• •Evolution & Innovation (in beauty)
• •Accessibility (of style/luxury)
• •Supporting Mexican Craftsmanship/Enterprise

Best Practices

• •Use Elegant and Evocative Language: Employ words that convey sophistication, beauty, and quality (e.g., "luminous," "meticulously crafted," "radiance," "allure," "treasured").
• •Maintain a Positive and Aspirational Voice: Focus on how the jewelry makes the wearer feel (e.g., confident, stylish, unique) and the stories the pieces can tell.
• •Be Clear and Concise, Yet Descriptive: Provide essential product information (materials, specific design features) while still painting a picture with words. Avoid overly technical jargon unless explaining specific quality aspects.
• •Emphasize Quality and Craftsmanship Subtly: Mention materials like "10K Gold" or ".925 Silver" and phrases like "finely crafted" or "designed with passion" to reinforce value without being boastful.
• •Ensure Visual and Textual Cohesion: The tone of the copy should always align with the aesthetic of the visuals used on the website and social media. If the imagery is delicate and modern, the copy should reflect that. Create and adhere to brand tone of voice guidelines.

Social Perception

Positive Customer Feedback, Stylish and Desirable, Trustworthy Retailer, Niche and Curated (Beauty Association), Association with "Olivine" the Gemstone

Copy Examples

• •Instagram Post (New Collection): Elegance, redefined. ✨ Discover the luminous new [Collection Name] — where timeless craftsmanship meets modern allure. Adorn yourself with pieces designed to tell your unique story. Link in bio to explore. #OlivineMexico #FineJewelry #NewCollection #HechoEnMexico #JoyeriaFina
• •Product Description (Silver Ring): Whispers of sophistication. Our [Ring Name] Sterling Silver Ring, meticulously crafted from .925 silver, features a delicate [design detail, e.g., intertwined band] that catches the light with every movement. A touch of everyday chic, designed to be treasured. Shop now and elevate your style. #OlivineRings #Plata925 #MinimalistJewelry #MexicanDesign
• •Facebook Ad (General Brand Awareness): Find your signature sparkle with Olivine México. ✨ From delicate gold necklaces to statement silver earrings, each piece is designed with passion and precision. Experience the beauty of finely crafted jewelry that complements your every moment. Visit our showroom in Polanco or shop online! #OlivineJoyería #LuxuryWithinReach #CDMXJewelry #StyleInspiration
• •Pinterest Pin Description (Layered Necklaces): Master the art of layering. ✨ Combine our delicate gold chains and charm necklaces from Olivine México for a look that's uniquely yours. Modern elegance, effortlessly achieved. Pin your favorite styles! #OlivineStyle #LayeredNecklaces #GoldJewelry #JewelryInspo #PinterestFashion
• •Website Banner (Homepage): Crafted for Your Radiance. Explore Olivine México's exquisite collection of fine jewelry in 10K gold and .925 silver. Timeless pieces, modern designs. [Shop Now] [Visit Our Showroom]