Brand Tone

Artisanal & Passionate, Natural & Eco-conscious, Elegant & High-Quality, Warm & Inviting, Informative & Helpful

Brand Values

• •Craftsmanship & Quality
• •Sustainability & Eco-friendliness
• •Natural Beauty & Authenticity
• •Heritage & Tradition
• •Functionality & Durability

Best Practices

• •Emphasize "Handcrafted" and "Unique": Consistently use terms that highlight the artisanal nature and the one-of-a-kind quality of each product due to the natural wood grain.
• •Showcase Sustainability: Regularly mention the eco-friendly aspects, such as the use of pruned branches and natural materials, to appeal to conscious consumers.
• •Use Evocative Language for Aesthetics: Describe the wood's patterns, colors ("golden hues," "rich browns"), and texture ("smooth finish") to paint a picture of its beauty.
• •Maintain a Warm and Slightly Sophisticated Voice: The tone should feel approachable yet convey the premium quality of the products. Avoid overly casual slang but maintain a friendly connection.
• •Educate and Inspire: Share the benefits of olive wood (durability, antibacterial, non-reactive) and offer tips for care, positioning the brand as a knowledgeable and passionate expert.

Social Perception

Highly Positive, Appreciation for Craftsmanship, Eco-Conscious Choice, Gift-Worthy, Trustworthy

Copy Examples

• •Oliviko: Where Mediterranean Tradition Meets Timeless Craftsmanship. Discover the unique soul of olive wood in every handcrafted piece.
• •Embrace sustainable elegance in your kitchen. Our olive wood utensils are lovingly crafted from responsibly sourced olive tree prunings, bringing natural beauty to your home, guilt-free.
• •Add a touch of rustic charm to your culinary adventures. ✨ Each Oliviko olive wood bowl tells a story through its unique, swirling grains. Perfect for your vibrant salads or as a stunning centerpiece. #Oliviko #OliveWood #HandcraftedHome #KitchenEssentials
• •Experience the Oliviko Difference: Exquisite, Handcrafted Olive Wood for Your Home.
• •From the ancient olive groves of Tunisia to your table, Oliviko brings you the finest handcrafted olive wood, a testament to generations of artisanal skill and a commitment to unparalleled quality.