Brand Tone

Elegant & Sophisticated, Romantic & Dreamy, Aspirational & Luxurious, Supportive & Reassuring, Personal & Attentive

Brand Values

• •Elegance & Timeless Style
• •Quality Craftsmanship
• •Customer Centricity & Personal Service
• •Creating Lasting Memories
• •Attention to Detail

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (elegant, romantic, supportive) with examples of 'do's and don'ts' for language, phrasing, and even emoji use if applicable. Share this with anyone creating content.
• •Focus on 'Her' Day: Always frame the narrative around the bride and her experience. Use language that empowers her, makes her feel understood, and celebrates her journey.
• •Emphasize Quality and Craftsmanship Subtly: Instead of just saying 'high quality,' describe the materials (e.g., 'lustrous freshwater pearls,' 'sparkling Swarovski crystals,' 'hand-finished details') to convey luxury and care.
• •Maintain Visual & Textual Harmony: Ensure the copy's elegance and romance are consistently reflected in the accompanying imagery and website design. The words should feel like a natural extension of what the customer sees.
• •Listen and Adapt (Slightly): While maintaining core consistency, pay attention to how customers talk about your brand and their wedding aspirations. Incorporate resonant phrases or address common emotional touchpoints in your copy, always filtered through the established brand tone.

Social Perception

Positive, Trusted, Aspirational, Specialized & Boutique

Copy Examples

• •Instagram Post (Image: Close-up of a sparkling tiara on a bride): "Adorn your crowning moment. ✨ Our 'Seraphina' tiara, intricately designed with Swarovski crystals, is more than an accessory—it's the embodiment of bridal dreams. Discover the piece that speaks to your heart. #OlivierLaudus #BridalTiaras #WeddingHeirloom #ElegantBride #LuxuryWedding"
• •Website Product Description (For a pair of pearl earrings): "Timeless elegance for your once-in-a-lifetime. These freshwater pearl drop earrings offer a whisper of classic romance, designed to beautifully complement your bridal glow. Hand-finished with meticulous care, they promise a touch of sophisticated grace as you walk down the aisle and dance into the night."
• •Facebook Ad (Targeting recently engaged individuals): "Your dream wedding deserves the perfect finishing touches. At Olivier Laudus, we curate exquisite bridal accessories, from dazzling tiaras to delicate veils, designed to make you feel like royalty. Book your personal consultation or explore our collection online. Let us help you shine."
• •Email Newsletter Snippet (Subject: Find Your 'Something New' with Timeless Elegance): "Dearest Bride-to-Be, as you weave together the details of your perfect day, allow us to present our latest collection of handcrafted bridal accessories. Each piece is imagined with love and crafted with precision, destined to become a cherished symbol of your unique love story. Explore the magic within..."
• •Blog Post Title & Intro Snippet: Title: "Beyond the Dress: How to Choose Wedding Accessories That Tell Your Story" Intro: "Your wedding gown is a statement, but your accessories? They're the beautiful, personal whispers that complete your bridal narrative. At Olivier Laudus, we believe every bride deserves to feel exquisitely herself. Let's explore how to select those perfect, sparkling details that will not only enhance your look but also resonate with your unique style and spirit."