Brand Tone

Passionate & Enthusiastic, Expert & Knowledgeable, Traditional & Authentic, Refined & Gourmet, Welcoming & Personable, Proudly Local (Norman) yet worldly

Brand Values

• •Quality
• •Tradition & Heritage
• •Expertise & Savoir-Faire
• •Customer Experience
• •Authenticity
• •Passion for Gastronomy

Best Practices

• •Embrace Passionate & Evocative Language: Use descriptive adjectives and sensory details that convey a genuine love for food and drink (e.g., "velvety cheese," "aromatic coffee," "sun-drenched olives"). Avoid overly technical or bland descriptions.
• •Highlight Expertise Subtly: Share knowledge through product stories, pairing suggestions, or notes on artisanal processes rather than just stating expertise. For instance, "Our cheesemongers recommend pairing this Comté with a crisp Jura white wine to enhance its nutty notes."
• •Weave in Tradition & Authenticity: Reference the family heritage, the longevity of the business, or the artisanal nature of the products whenever relevant. This reinforces trust and the unique value proposition. "A family recipe, perfected since 1958..."
• •Maintain a Refined yet Welcoming Voice: The language should be elegant and sophisticated to match the premium products, but always remain approachable and friendly. Avoid jargon that could alienate customers and ensure a helpful, inviting tone in all communications.
• •Use High-Quality Visuals Consistently with Copy: Ensure that the imagery used alongside the copy aligns with the brand's values of quality and refinement. The text and visuals should work together to tell a cohesive story of gourmet excellence.

Social Perception

L'Épicerie Olivier is widely perceived as a prestigious and reliable source of high-quality gourmet products in Dieppe and the surrounding region. It's considered a local institution with a rich history and a strong reputation built over decades. Customers trust the expertise of the staff, particularly for cheese and wine. The brand is associated with special occasions, gourmet gifting, and the pleasure of fine dining at home. It is seen as a purveyor of both excellent local Norman specialties and a curated selection of global delicacies. While acknowledged as being in a higher price bracket, this is generally accepted as reflective of the superior quality and curated selection offered.

Copy Examples

• •For over 60 years, L'Épicerie Olivier has been Dieppe's heart of gastronomic delight. Discover a tradition of quality, a passion for flavour, and expertise you can taste in every hand-picked cheese, every carefully selected wine, and every perfectly roasted coffee bean. Welcome to our family.
• •Unveil the soul of Normandy with our masterfully aged Neufchâtel. Each bite tells a story of local pastures and generations of cheesemaking artistry. Let our experts guide you to your perfect fromage experience.
• •Journey through the world's finest vineyards without leaving Dieppe. Join us for our exclusive Wine Tasting Evening and let Jérôme share the passion and stories behind each exceptional bottle. Limited places – reserve your moment of discovery.
• •Experience the gourmet world of L'Épicerie Olivier, delivered to your door. From artisanal cheese platters to rare spirits, your next culinary adventure is just a click away. Indulge in tradition, effortlessly.
• •What epicurean delight are you dreaming of this weekend? A creamy Camembert, a robust red, or perhaps our freshly roasted coffee? Share your cravings, and let us inspire your table!