Brand Tone

Melancholic, Dreamy, Authentic, Relatable, Soulful, Emotional, Modern, and Nostalgic, reflecting a blend of bittersweet experiences and genuine connection.

Brand Values

• •Emotional Honesty
• •Self-Expression
• •Artistic Vulnerability
• •Cultural Fusion

Best Practices

• •Use Metaphorical and Cinematic Language: Always describe feelings and situations using dreamy, emotional, and movie-like language. Phrases like "soundtrack for your life's film" and "cinematic situations" should guide the tone.
• •Embrace the Melancholy: Do not shy away from words like "painfully," "heartbreak," "melancholy," and "nostalgia." Frame these emotions not as purely negative, but as beautiful, profound, and relatable parts of the human experience.
• •Speak Directly and Personally: Use "you" and "I" to create a one-on-one connection. Write captions and copy as if sharing a personal thought or a page from a diary, making the audience feel like they are part of an intimate conversation.
• •Connect Everything to a Feeling: Whether selling a ticket, a hoodie, or promoting a song, the copy should focus on the emotion it evokes. A T-shirt is not just an item; it is a "feeling" or a "memory." A concert is not just an event; it is a chance to "feel understood."
• •Maintain Authenticity in Voice: The copy should reflect the genuine persona Olivia projects. Avoid overly polished corporate-speak. Keep it simple, soulful, and slightly raw, as if the words came directly from the artist herself. This includes using her own handwriting in designs and sharing behind-the-scenes content.

Social Perception

Olivia Lobato is perceived as a talented and unique artist with a distinctive, soulful sound. She is a relatable figure for youth, connecting deeply with her audience through her authentic social media presence and engaging live performances.

Copy Examples

• •Some feelings are like rain... they wash over everything. My new song, ‘Fading Echoes,’ is for anyone who’s ever stood in a downpour of their own memories. Out Friday. It's our soundtrack for the moments that feel like a movie. #OliviaLobato #NewMusic #MelancholyPop
• •Wear The Words You Feel. The official "Det mesta regnar bort" collection is here. Hoodies and tees with the lyrics that became a part of your story. Made with organic cotton for a soft touch and a clear conscience.
• •writing about the part you're not supposed to talk about This one feels like a secret. Should I finish it? #Songwriting #Vulnerable #Foryou #SwedishPop
• •Let's be the main characters together. Olivia Lobato - Live On Tour.
• •Remember that summer? The one that felt beautiful and heartbreaking all at once? This tee is for that. Featuring the hand-written lyric 'smärtan och det fina' from 'Syrener,' it’s more than just a shirt—it’s a memory. Crafted from 100% organic cotton, because nostalgia should feel soft.