Tono de Marca

Emotional & Sentimental, Empowering & Uplifting, Approachable & Friendly, Inspirational

Valores de Marca

• •Meaningful Connections
• •Emotional Expression
• •Affordability & Value
• •Personalization
• •Empowerment & Positivity

Mejores Prácticas

• •Lead with Emotion, Support with Product: Start by tapping into the feeling or sentiment the jewelry represents (love, support, pride, empowerment) before detailing the product features.
• •Use "You" and "Your": Address the customer directly to create a personal and friendly connection. Make them the hero of the story.
• •Incorporate Positive & Uplifting Language: Use words that inspire, encourage, and affirm. Focus on themes of kindness, strength, self-love, and cherished connections.
• •Keep it Relatable and Authentic: Avoid overly formal or technical jargon. Use language that resonates with everyday experiences and emotions. Share customer stories or testimonials when appropriate to build authenticity.
• •Maintain Consistency Across Channels: Ensure the tone used on the website, in emails, on social media posts, and in any customer service interactions is aligned. Develop a simple brand voice guide for all team members who create content.

Percepción Social

Gift-Oriented Brand, Affordable Jewelry Option, Mixed Perceptions on Quality and Durability, Engaging Social Media Presence, Variable Customer Service Experience

Ejemplos de Copy

• •For a "To My Daughter" Necklace: "Wrap her in love, always. Our Engraved Heart Necklace is more than just a gift; it’s a reminder that she’s cherished, today and every day. Personalize it with her initial and let your heart speak. ✨"
• •For a "Best Friend" Bracelet: "Through highs and lows, you’ve got each other. Celebrate that unbreakable bond with our 'Soul Sisters' Infinity Bracelet. A little sparkle for the friend who makes your world brighter. Tag your bestie who needs this!"
• •General Brand Post (Instagram/Facebook): "Shine with the strength and kindness that’s uniquely YOU. Our latest collection is here to celebrate your story, your journey, your sparkle. Because you deserve to feel beautiful, inside and out.💖 #OliviaJewelry #BeYou #EmpowerYourself"
• •TikTok Video Caption (Unboxing/Empowerment): "Unboxing a little reminder that you are amazing! 🤩 This 'Fearless' bar necklace is my new go-to for a confidence boost. What makes you feel unstoppable? Share in the comments! 👇 #OliviaJewelryCo #SelfLoveJourney #DailyAffirmation #GiftIdeas"
• •Promotional Email Subject Line: "A Special Treat Just For You (Because You’re Worth It!) 💌 Email Body Snippet: Hey [Customer Name], we believe every day is a good day to celebrate YOU! Find a piece that tells your unique story or expresses your deepest feelings. For a limited time, enjoy [Discount]% off your next treasure. Wear your heart, beautifully."