Brand Tone

Romantic and Dreamy, Elegant and Sophisticated, Empowering and Celebratory, Friendly and Approachable, Aspirational yet Attainable

Brand Values

• •Customer-Centricity (Bride-Focused)
• •Quality and Craftsmanship
• •Individuality and Customization
• •Affordability and Accessibility
• •Innovation and Modernity
• •Making Dreams Come True

Best Practices

• •Embrace Romantic and Evocative Language: Consistently use words that evoke feelings of dreams, magic, elegance, and romance (e.g., 'enchanting,' 'breathtaking,' 'fairytale,' 'cherish,' 'radiant').
• •Focus on 'You, the Bride': Center the narrative around the bride's experience, desires, and feelings. Use 'you' and 'your' frequently to make the communication personal and directly address her aspirations.
• •Highlight Customization and Uniqueness: Emphasize the made-to-measure and bespoke aspects of the dresses, reassuring brides that their gown will be uniquely theirs and perfectly tailored.
• •Maintain a Supportive and Positive Voice: Whether in ad copy, social media, or customer service scripts, the tone should always be encouraging, supportive, and celebratory of the bride's journey.
• •Balance Aspiration with Attainability: While showcasing luxurious designs, subtly remind customers of the brand's commitment to quality at an accessible price point, making the dream feel achievable.

Social Perception

Positive, Trustworthy (with some caveats), Aspirational Brand

Copy Examples

• •Instagram Post Caption (Showcasing a new sparkling gown): Step into your own fairytale. ✨ Our new [Dress Name] gown is where dreams are woven into reality, with every sparkle telling a story of romance and elegance. Dare to shine on your most magical day. #OliviaBottega #DreamDress #BridalMagic #NewCollection #SparkleLikeYouMeanIt
• •Website Homepage Banner Text: Your Dream. Your Dress. Your Day. At Olivia Bottega, we craft more than just wedding gowns; we bring your unique vision to life with timeless elegance and personalized perfection. Discover the dress that’s waiting to tell your love story.
• •Email to a bride who has just received her custom dress: Dearest [Bride's Name], your Olivia Bottega dream has arrived! We are so thrilled for you to unbox the gown crafted with love, just for you. We can't wait to see you shine and create unforgettable memories. Here's to your happily ever after! With love, The Olivia Bottega Team.
• •Facebook Ad Targeting Recently Engaged Individuals: Said 'Yes!' to the person, now say 'Yes!' to the dress! 💍 Olivia Bottega offers couture-inspired wedding gowns, customizable to your every wish, without the designer price tag. Let us help you find 'the one' that makes your heart flutter. Explore our collections today and begin your journey to 'I do' in style. [Link to website] #OliviaBottegaBride #WeddingDressInspiration #AffordableLuxury #CustomGown
• •TikTok Video Script (Quick cuts showing a bride twirling in a convertible dress, changing its style): (Upbeat, romantic music) Text Overlay 1: 'One dress...' (Bride in full gown) Text Overlay 2: '...endless moments.' (Detachable skirt removed for a shorter reception look) Text Overlay 3: 'Your wedding, your rules, your dream Olivia Bottega gown.' Voiceover (Warm, friendly): 'From ceremony elegance to reception fun, your Olivia Bottega dress transforms with you. ✨ #OliviaBottega #ConvertibleWeddingDress #BridalStyle #DreamBig'