Brand Tone

Whimsical, Romantic, Storytelling, Evocative, Artistic, Creative, Nostalgic, Timeless, Feminine, Sincere, Passionate, Conscious, Thoughtful

Brand Values

• •Uniqueness & Originality
• •Quality & Craftsmanship
• •Timelessness & Longevity
• •Slow Fashion & Sustainability
• •Storytelling & Inspiration
• •Femininity & Romanticism
• •Authenticity
• •Customer Connection

Best Practices

• •Embrace Storytelling: Always seek to weave a narrative, whether it's about the inspiration behind a collection, the craftsmanship of a garment, or the feeling the clothes evoke. Use evocative language that transports the reader.
• •Use Whimsical & Romantic Vocabulary: Incorporate words like "enchanting," "fairytale," "dream," "whisper," "timeless," "cherished," "heirloom," "magical," "romantic," and "nostalgic" to reinforce the brand's aesthetic.
• •Highlight Unique Details & Inspirations: Consistently draw attention to the bespoke prints, the historical or literary themes, and the artistic elements that make Olivia Annabelle distinct. Explain the 'why' behind the designs.
• •Emphasize Slow Fashion Values Subtly but Consistently: Integrate messages about quality, longevity, limited editions, and ethical/sustainable sourcing naturally within product descriptions and brand communications. This reinforces the "conscious" aspect of the brand.
• •Maintain a Personal & Passionate Voice: Let the founder's passion for design, history, and creating beautiful, meaningful clothing shine through. Even if not written directly by Olivia, the copy should feel authentic and heartfelt, as if from a kindred spirit.

Social Perception

Positive, Admired, Niche, Distinctive, Artistic, Creative Outlet, Trustworthy, Transparent, Aspirational, Dreamlike, Associated with Cottagecore and Dark Academia

Copy Examples

• •Instagram Post (New Collection Launch): Whispers of ancient folklore and the romance of a forgotten garden bloom anew in our latest collection, 'The Gilded Fern.' Each stitch tells a story, each print a dream woven into reality. Discover limited edition pieces designed to be treasured for a lifetime. Step into your own fairytale. ✨ #OliviaAnnabelle #SlowFashionFairytale #TimelessElegance #NewCollection
• •Product Description (Dress): Dance through meadows réal or imagined in our 'Elara' prairie dress. Inspired by the heroines of pastoral poems and crafted from the softest, sustainably sourced cotton, its bespoke 'Wildflower Reverie' print is an Olivia Annabelle original. With delicate lace trim and a silhouette that whispers of bygone eras, this isn't just a dress—it's an heirloom in the making. Limited pieces available, designed to be cherished.
• •Website "About Us" Snippet: At Olivia Annabelle, we believe fashion is more than just fabric; it's a narrative waiting to unfold. Born from a love for history's charm and literature's heroines, we craft small-batch, heirloom garments. Each piece, designed in our Manchester studio, carries a whisper of the past, ready to become part of your unique story. We're a slow fashion fairytale, committed to beauty that endures, ethically made.
• •Email Newsletter Subject Line: Unlock the Secret Garden: New Arrivals & Timeless Tales from Olivia Annabelle 🗝️
• •TikTok Video Caption (Behind-the-scenes of a photoshoot): Lost in the enchanting woods today, bringing our 'Whispering Willows' collection to life! 🌿📜 Every rustle of leaves, every ray of light inspires the magic woven into these pieces. We pour our hearts into creating more than just clothes – we craft stories you can wear. What tale will you tell? #OliviaAnnabelle #SlowFashion #StorytellingFashion #BritishDesign #BehindTheMagic #WhimsicalWardrobe