Brand Tone

Friendly and Welcoming, Community-Oriented, Enthusiastic and Passionate, Down-to-Earth and Authentic, Informative yet Casual, Slightly Playful

Brand Values

• •Community
• •Quality
• •Inclusivity
• •Local Pride
• •Customer Experience
• •Craftsmanship and Passion

Best Practices

• •Know Your Audience, Speak Their Language: Remember you're talking to your neighbors, fellow craft beer lovers, families, and pet owners in Huntsville. Use accessible, friendly language. Avoid overly technical jargon unless explaining a specific beer detail in an engaging way.
• •Emphasize Community & Local Connection: Regularly incorporate "neighborhood," "local," "Huntsville," and "Lincoln Mill" into your copy. Highlight partnerships with local food trucks or businesses. This reinforces your identity.
• •Be Genuinely Enthusiastic: Let your passion for craft beer and your community shine through. Use positive language, exclamation points where appropriate (but don't overdo it), and share your excitement about new releases or events.
• •Stay Inclusive and Welcoming: Ensure your copy reflects your family-friendly and pet-friendly values. Make it clear that everyone is welcome. Use inviting calls to action.
• •Maintain Visual and Verbal Consistency: While this focuses on copywriting, ensure the tone of your text matches your visual branding (photos, videos). If your visuals are warm and inviting, your text should be too. Regularly review your posts to ensure they align with the established friendly, community-focused voice. Always respond to comments and messages with the same approachable tone.

Social Perception

Positive Local Hub, Family and Pet-Friendly Asset, High-Quality Beer Destination, Active and Engaging, Friendly and Approachable Staff

Copy Examples

• •☀️ Taste the sunshine! Our [New Beer Name], a [Beer Style], is flowing now! Brewed right here in the heart of Lincoln Mill, it's packed with [flavor notes]. Grab a pint and let us know what you think – your new favorite Huntsville brew awaits! #OliveWoodBrewing #HuntsvilleAL #CraftBeer #DrinkLocal #NewBrew
• •🧠 Get your thinking caps on! Trivia Night is back this Thursday at 7 PM! Bring your crew, grab some delicious local brews, and battle it out for bragging rights (and cool prizes!). Who's ready to win? Tag your trivia dream team! #OWBTrivia #HuntsvilleEvents #NeighborhoodFun #CraftBeerCommunity
• •Weekends are for family (and great beer!). Olive Wood is proudly family-friendly, so bring the kids, enjoy the relaxed vibe, and sip on your favorite local craft. We've got something for everyone to enjoy in your neighborhood taproom. 👨‍👩‍👧‍👦 #FamilyFriendlyHSV #HuntsvilleParents #OliveWoodBrewing #CommunityLove
• •More than just a brewery, we're YOUR neighborhood spot in historic Lincoln Mill. A place to unwind, meet friends, and enjoy quality, Huntsville-brewed beer. Thanks for being the best part of Olive Wood Brewing Co. Cheers to our amazing community! 🍻 #HuntsvilleCommunity #LincolnMill #NeighborhoodBrewery #DrinkLocalSupportLocal
• •Pawsitively the best spot to hang with your furry best friend! 🐾 Our patio is always pet-friendly because good dogs and great beer go hand-in-hand. Swing by with your well-behaved pup for a refreshing pint! #DogFriendlyHSV #PintsAndPups #OliveWoodBrewing #HuntsvillePets