Brand Tone

Curated & Stylish, Friendly & Approachable, Modern & Trend-Aware, Community-Focused (Local Emphasis), Gift-Oriented & Celebratory

Brand Values

• •Quality & Design: The emphasis on "international design" and "exceptional gifts" points to a value for well-made and aesthetically pleasing products.
• •Curation: The phrase "curated selection" is used, highlighting a careful and thoughtful process in choosing their inventory.
• •Customer Passion: They state, "We love what we do and are passionate about our products and clients."
• •Unique & Unexpected Experiences: The branding aims for an "unexpected identity" and for the store to be an "experience, not just a store."
• •Support for Artistry: Featuring local artists indicates a value for craftsmanship and creativity.

Best Practices

• •Maintain a Visual Story: Ensure all imagery (website, social media, ads) reflects the curated, stylish, and slightly modern yet timeless aesthetic. Use high-quality photography that showcases the products beautifully.
• •Emphasize "Curated" and "Unique": Consistently use language that highlights the special selection process and the distinctiveness of the items, reinforcing the idea of finding something beyond the mainstream.
• •Balance Sophistication with Warmth: While showcasing elegant and design-forward products, maintain a friendly, approachable, and enthusiastic voice in all communications. Avoid overly formal or aloof language.
• •Spotlight Artistry and Origin (When Applicable): Continue to mention "local artists" or the origin of "international designs" to add value and storytelling, appealing to customers who appreciate craftsmanship and unique sources.
• •Engage with a Personal Touch: Respond to comments and messages on social media in a manner that is helpful, personal, and reflects the brand's passion for its products and customers. Personalize email communications where possible.

Social Perception

Based on their social media engagement and the description by their branding agency, Olive+Wild is perceived as a stylish and desirable boutique for gifts and home decor. It is seen as a place to find unique and visually appealing items, with a reputation for being a "staple on Main Street." Customers likely perceive the brand as offering a higher-end, curated shopping experience.

Copy Examples

• •Instagram Post (New Arrival - Artisan Mug): Sip in style. ✨ Our new collection of handcrafted mugs just landed, each one a unique piece of art from a talented local ceramicist. Perfect for your morning coffee or as a thoughtful gift. Find your new favourite in-store or online! #OliveAndWild #Handcrafted #ShopLocalVancouver #GiftIdeas #HomeDecor
• •Facebook Ad (Seasonal Decor - Christmas): Make this holiday season unforgettable. ✨ Discover Olive+Wild's curated collection of enchanting Christmas decor and unique gifts that will bring warmth and wonder to your home. From timeless ornaments to festive table settings, find something special for everyone on your list. Visit us on Main Street or shop online! #OliveAndWildChristmas #HolidayDecor #GiftsForEveryone #VancouverShopping #FestiveSeason
• •Website Banner (General): Olive+Wild: Where curated design meets exceptional gifting. Explore unique finds for your home and loved ones. Local artistry, international style.
• •Email Newsletter Subject (Promotion): ✨ A Little Sparkle For Your Week ✨ Inside: New Arrivals + A Special Treat from Olive+Wild! (Body Snippet): Hello [Customer Name], looking to add a touch of elegance to your space or find that perfect, unexpected gift? At Olive+Wild, we're passionate about bringing you a curated selection of beautiful things. This week, explore our latest arrivals...
• •Instagram Story (Behind the Scenes/Store Vibe): (Short video panning across a beautifully arranged display) Text Overlay: Fresh finds and good vibes on Main Street today! ✨ Come say hi and discover something lovely. #OliveAndWild #VancouverBoutique #ShopMainStreet #UniqueGifts