Brand Tone

authentic, compassionate, informative, and inspiring

Brand Values

• •Ethical Sourcing: Ensuring products are made and sourced under fair and humane conditions.
• •Fair Trade: Committing to fair wages and equitable trade practices that benefit artisans and their communities.
• •Artisan Support & Empowerment: Focusing on providing sustainable income and opportunities for artisans worldwide.
• •Handcrafted Quality: Valuing the unique skill and craftsmanship evident in handmade items.
• •Community & Global Impact: Aiming to make a positive difference in the lives of artisans and contribute to sustainable development.
• •Transparency: Being open about their sourcing practices and the stories of their artisan partners.

Best Practices

• •Prioritize Storytelling: Always weave in the human element. Share stories about the artisans, the crafting process, and the impact of fair trade. This reinforces compassion and authenticity.
• •Use Empathetic and Uplifting Language: Choose words that convey warmth, respect, and positivity. Focus on empowerment, opportunity, and the beauty of handcrafted traditions. Avoid overly commercial or transactional language.
• •Educate and Inform Gently: When talking about fair trade or ethical sourcing, aim to inform rather than preach. Provide clear, accessible information that helps customers understand the "why" behind their purchase.
• •Maintain Visual Consistency: Ensure that the imagery used across all platforms aligns with the brand's values of authenticity, craftsmanship, and warmth. Lifestyle photos that show products in a relatable, inspiring context work well.
• •Engage Authentically: When responding to comments or messages, maintain the compassionate and informative tone. Address customers personally and show genuine appreciation for their support and interest in the brand's mission.

Social Perception

purpose-driven and trustworthy brand that offers unique, high-quality, handcrafted products

Copy Examples

• •Headline: More Than a Gift, It's a Story of Empowerment. Body: Discover handcrafted treasures that warm homes and uplift communities. Each Olive Tree Marketplace piece connects you to the artisan who made it, sharing a story of skill, tradition, and fair opportunity. Shop ethically, gift meaningfully. Call to Action: Explore Fair Trade Collections
• •Headline: Style Your Home with Heart. Body: Bring global artistry into your living space. Our ethically sourced home decor is handcrafted by talented artisans, ensuring every item is as unique as the story behind it. Make your home a testament to beauty and fair trade. Call to Action: Discover Artisan Home Decor
• •Headline: The Art of Giving Back, Beautifully Wrapped. Body: Looking for a gift that truly matters? Olive Tree Marketplace offers a curated selection of fair trade jewelry, accessories, and more, each purchase directly supporting artisans and their families. Give a gift that reflects your values. Call to Action: Shop Ethical Gifts
• •Headline: Know Who Made It. Love How It's Made. Body: At Olive Tree Marketplace, transparency is key. We proudly share the stories of the artisans behind our collections, celebrating their talent and our shared commitment to fair trade. Experience the joy of connecting with the maker. Call to Action: Meet Our Artisans
• •Headline: Brew Justice. Sip Change. Body: Start your day with purpose. Our fair trade coffee and tea selections are sourced from cooperatives that ensure farmers receive fair wages and work in dignified conditions. Every cup supports a more equitable world. Call to Action: Taste the Difference with Fair Trade Coffee & Tea