Brand Tone

Caring & Compassionate, Informative & Trustworthy, Positive & Uplifting, Passionate, Community-Oriented, Approachable & Friendly

Brand Values

• •Natural & Wholesome
• •Pet Well-being First
• •Quality & Efficacy
• •Transparency
• •Integrity
• •Made in New Zealand

Best Practices

• •Lead with Empathy & Care: Always frame communication from a place of understanding and love for pets. Use warm, compassionate language.
• •Educate, Don't Just Sell: Provide valuable information about pet health, the benefits of natural ingredients, and how your products support well-being. This builds trust and positions the brand as an authority.
• •Showcase Real Stories: Continue to heavily feature customer testimonials, photos, and videos. User-generated content reinforces authenticity and social proof.
• •Maintain a Positive and Hopeful Outlook: Even when addressing health concerns, focus on the positive solutions and improvements that are possible with good nutrition and care.
• •Be Consistent Across All Channels: Ensure the caring, informative, and passionate tone is reflected on the website, all social media platforms (including TikTok, adapting to its unique style while retaining core values), email marketing, and even packaging. The voice should be recognizably "Olive's Kitchen."

Social Perception

Trusted Solution Provider, Caring Brand, High Quality, Community Focused, Reliable

Copy Examples

• •Headline: Give Your Best Friend the Gift of Vibrant Health. Body: "Olive's Kitchen started with a mission to help one beloved boxer, Olive. Today, we bring that same love and natural goodness to your furry family. Discover our Doggy Daily supplement and see the difference whole-food nutrition can make. #OlivesKitchenCare"
• •Headline: Is Your Pup’s Gut Happy? Ours Can Help! Body: "A healthy gut means a happier pup! Our vet-supported Doggy Daily supplement is packed with natural superfoods to boost immunity, aid digestion, and give your dog a waggingly good life. Learn more on our site! [link] #HappyGutHappyPup #NaturalPetCare"
• •Headline: Shine From the Inside Out! ✨ Body: "Tired of dull coats and itchy skin? Olive's Kitchen offers natural balms and supplements designed to soothe, nourish, and bring out your pet’s natural radiance. Because a healthy pet is a beautiful pet. Shop our skin & coat heroes today! #ShineWithOlives #PetWellness"
• •Headline: Real Pets, Real Results. ❤️ Body: "Meet [Customer Pet's Name]! After just a few weeks on Doggy Daily, [his/her] owner [Customer Name] says, '[Quote from a positive review, e.g., 'Energy levels are up and coat is so glossy!']'. We love hearing your stories! Share yours with #OlivesKitchenFamily. [Include customer pet photo]"
• •Headline: Fuel Their Adventures, Naturally. Body: "From park sprints to mountain hikes, ensure your companion is fueled by the best. Olive's Kitchen provides NZ-made, natural pet supplements and treats for a life full of energy and joy. What adventures are you planning? #NZMade #DoggyDailyFuel #OlivesKitchenPets"