Brand Tone

Passionate, Knowledgeable, Artisanal, Quality-Focused, Friendly, Community-Oriented, Heritage-Inspired, Authentic

Brand Values

• •Quality
• •Expertise & Passion
• •Authenticity & Tradition
• •Local Connection
• •Customer Experience

Best Practices

• •Tell Your Story Consistently: Weave elements of your origin story (Catalonia, 20+ years experience, passion for food) into product descriptions, social media, and 'About Us' sections to reinforce authenticity and passion.
• •Use Sensory & Evocative Language: Describe products with words that appeal to taste, smell, and texture (e.g., "creamy," "robust," "sun-drenched," "zesty," "aromatic") to convey the quality and artisanal nature of the offerings.
• •Educate and Share Knowledge: Continue creating blog content, detailed product descriptions, and social media posts that offer insights into the origins, uses, and benefits of your products, positioning the brand as a knowledgeable authority.
• •Emphasize Quality and Curation: Use phrases like "hand-selected," "finest," "artisan," "carefully chosen," and "expertly sourced" to highlight the premium nature of the products.
• •Maintain a Friendly and Approachable Voice: Even when discussing gourmet products, ensure the language is welcoming and inclusive. Engage with customers online in a helpful and enthusiastic manner, reflecting the "cool staff" and "fine service" mentioned in reviews.

Social Perception

Respected Local Deli, Source of High-Quality, Speciality Foods, Knowledgeable Purveyors, Friendly and Service-Oriented

Copy Examples

• •Headline: Discover the Soul of Europe, Right Here in Mumbles. Body: For over 20 years, our passion has been to bring you the authentic tastes we fell in love with – from the sun-drenched olive groves of Catalonia to the finest cheese cellars of France and Wales. Explore our curated collection and let us share our story with every bite. Call to Action: Visit Olives & Oils today.
• •Headline: More Than Just Olive Oil, It's a 20-Year Journey in Every Bottle. Body: Our love affair with extra virgin olive oil began in the mountains of Catalonia and continues in our Mumbles deli. We hand-select oils for their exceptional character and health benefits, ensuring each one tells a story of its origin. Curious about the difference? Ask Alex or Carwyn! Call to Action: Explore our EVOO collection online.
• •Headline: Your Next Culinary Adventure Starts at Olives & Oils. Body: Searching for that perfect Welsh cheddar, a creamy French Brie, or perhaps a robust Spanish chorizo? Our shelves are a treasure trove of carefully selected fine foods, chosen with two decades of expertise. Let us help you build your dream cheeseboard or find that unique ingredient. Call to Action: Pop into our Mumbles deli or shop online.
• •Headline: The Art of Gifting, Perfected. Introducing Our Bespoke Hampers. Body: Share the love of exceptional food with a thoughtfully curated Olives & Oils hamper. Filled with artisanal cheeses, charcuterie, fine wines, and gourmet treats, each hamper is a testament to quality and a joy to receive. Call to Action: Create your perfect hamper today.
• •Headline: From Our Deli to Your Table: The Freshest Flavours, Locally Loved. Body: At Olives & Oils, we believe in the simple pleasure of good food, shared. That’s why we’re dedicated to sourcing the finest ingredients from Europe and our beloved Wales. Taste the difference passion makes. Call to Action: Discover our weekly specials!