Brand Tone

Friendly & Approachable, Community-Focused, Positive & Upbeat, Stylish & Trendy (but accessible), Helpful

Brand Values

• •Community
• •Customer Experience
• •Fashion with Purpose
• •Local Business Support
• •Curated Style

Best Practices

• •Speak Like a Friend: Use warm, conversational language. Avoid overly formal or corporate jargon. Think about how you'd talk to a friend about a great new outfit.
• •Emphasize Community: Regularly mention Liberty Hill and the "Hill Country lifestyle." Highlight local connections and how the boutique fits into the community.
• •Focus on Feeling: It's not just about the clothes, but how they make customers *feel* – confident, stylish, comfortable, happy.
• •Keep it Positive and Upbeat: Use optimistic language. Even when announcing a sale, frame it as an exciting opportunity rather than just a discount.
• •Be Visually Consistent: Ensure that the tone of the copy matches the style of the photography and visual branding – bright, welcoming, and relatable.

Social Perception

Local Gem, Friendly & Welcoming, Stylish & Quality Products, Supportive of Men's Fashion

Copy Examples

• •Hello, sunshine! ☀️ Fresh new styles just landed at Olive & Sage, perfect for soaking up these beautiful Hill Country days. Come find your new favorite outfit and let your style bloom! ✨ #OliveAndSageBTQ #LibertyHillTX #NewCollection #HillCountryStyle #ShopLocal
• •Weekend plans in Liberty Hill? Whether you're hitting the farmers market or enjoying a backyard BBQ, we've got the perfect look to keep you comfy and chic. What's your go-to weekend wear? Share with us below! 👇 #OOTD #WeekendVibes #LibertyHillLocal #BoutiqueFashion #OliveAndSageStyle
• •Meet your closet's new best friend! 💕 This versatile [Product Name, e.g., Floral Maxi Dress] is effortlessly stylish and oh-so-comfortable. Dress it up or down – it’s ready for any adventure your Hill Country life throws your way! Shop it now online or pop into the boutique. #StyleMadeEasy #EverydayElegance #OliveAndSageFinds #ShopLibertyHill
• •Get ready to create! 🎉 Our Custom Hat Bar is the perfect spot for a fun girls' night out or to craft that one-of-a-kind accessory. Book a private party or stop by to see what all the buzz is about! Supporting local and looking fabulous – that's how we do it in Liberty Hill! 🤠 #OliveAndSageHatBar #CustomHats #LibertyHillEvents #GirlsNightOutTX #ShopSmall
• •More than just a boutique, Olive & Sage is a dream shared by two friends, right here in the heart of Liberty Hill. We’re passionate about bringing you styles you'll love, in a place that feels like home. Thanks for being part of our story! Come say hi! 👋 #OurCommunity #LibertyHillProud #FashionFriends #OliveAndSageBoutique