Brand Tone

Sophisticated, Elegant, Authoritative, Knowledgeable, Trustworthy, Personable, Passionate, Artisanal, Community-Oriented

Brand Values

• •Quality & Craftsmanship
• •Integrity & Trust
• •Family & Legacy
• •Customer Satisfaction & Personalized Service
• •Timeless Elegance & Enduring Design
• •Community Engagement & Philanthropy
• •Expertise & Education

Best Practices

• •Emphasize Heritage and Family: Consistently weave the narrative of a multi-generational, family-owned business into your storytelling. This builds trust and a personal connection.
• •Showcase Expertise, Don't Just Tell: Use educational content (like YouTube videos on watch mechanics or diamond sourcing) to demonstrate knowledge rather than just claiming it. This reinforces authority.
• •Maintain a Refined Visual and Verbal Language: Ensure all communications, from website copy to social media captions and in-store interactions, reflect sophistication and elegance. Avoid overly casual slang or trendy jargon that doesn't align with a luxury brand.
• •Focus on "Timeless" and "Generational": Use language that conveys longevity, enduring value, and the idea of pieces being passed down. This speaks to both quality and emotional connection.
• •Balance Exclusivity with Warmth: While highlighting the luxury and sometimes exclusive nature of your products (e.g., limited edition watches), ensure the overall tone remains welcoming, respectful, and service-oriented, true to the "treat clients like family" ethos.

Social Perception

Highly Reputable & Trusted, Provider of High-Quality Luxury Goods, Exceptional Customer Service, Expert & Go-To Resource, Family-Oriented and Community-Focused, Fair Value

Copy Examples

• •Begin your forever with a symbol as timeless as your love. At Oliver Smith Jeweler, we craft exquisite engagement rings with ethically sourced diamonds and generations of artistry, ensuring your piece is as unique as your story. Book your private consultation today.
• •Own a piece of horological history. Our curated collection of certified pre-owned timepieces offers discerning collectors the chance to acquire iconic watches, each meticulously inspected and warrantied by our master watchmakers. Discover your next grail with Oliver Smith.
• •Your vision, our expert craftsmanship. Collaborate with Oliver Smith to bring your dream jewelry to life. From initial sketch to final polish, we create bespoke treasures meant to be cherished for generations. Let's tell your story in gold and gemstones.
• •For over 40 years, Oliver Smith Jeweler has been Scottsdale's trusted name for fine jewelry and exceptional timepieces. A family tradition of quality, integrity, and a passion for timeless design. Visit us and experience the Oliver Smith difference.
• •Elegance, Reimagined. Be the first to explore the [New Collection Name] by Oliver Smith, where classic inspiration meets contemporary artistry. Join us for an exclusive viewing event on [Date] at our [Location] boutique. RSVP to experience the exceptional.