Tono de Marca

Historical & Educational, Authentic & Artisanal, Refined & Elegant, Warm & Inviting, Patriotic & Traditional

Valores de Marca

• •Heritage Preservation
• •Authenticity
• •Quality
• •Storytelling
• •Customer Experience
• •Community Connection

Mejores Prácticas

• •Embrace the Narrative: Always weave the historical context and storytelling into your copy. Every product has a connection to the past; highlight it.
• •Use Refined yet Accessible Language: Maintain an elegant and respectful tone that reflects the historical nature of the brand, but ensure it's still warm, inviting, and understandable to a broad audience. Avoid overly modern slang.
• •Highlight Authenticity and Craftsmanship: Consistently mention the quality of ingredients, the hand-packaging process, and the dedication to recreating authentic historical blends.
• •Evoke Sensory Experiences: Describe the aromas, flavors, and the comforting experience of enjoying the teas and coffees, connecting them to historical settings or feelings.
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the visual elements used across all platforms (e.g., historical imagery, elegant typography, warm color palettes) to reinforce the brand identity.

Percepción Social

Highly Regarded for Quality and Uniqueness, Appeals to History Enthusiasts, Seen as a Premium, Giftable Brand, Trusted for Authenticity, Evokes a Sense of Nostalgia and Comfort

Ejemplos de Copy

• •Headline: Steeped in History, Savored in Moments. Body: Discover the authentic tastes of Colonial America with Oliver Pluff & Co. Each tea and coffee is a handcrafted journey to the past. Taste the tradition. Call to Action: Explore Our Historic Blends.
• •Headline: More Than a Beverage, It's a Story in Every Cup. Body: From the bustling ports of the 18th century to your modern mug, Oliver Pluff & Co. brings American heritage to life. What story will your cup tell today? Call to Action: Sip a Cup of History.
• •Headline: The Perfect Gift for the History Buff (or Tea Lover). Body: Our artisan tins, filled with historically inspired blends, are more than just a gift; they're an experience. Hand-packaged in Charleston, SC. Call to Action: Shop Gifts of Distinction.
• •Headline: Warm Your Spirit with Our Colonial Winter Toddy. Body: Embrace the comforting traditions of early America. Our spice blends are crafted to create the perfect historical toddy, just as they enjoyed centuries ago. Call to Action: Discover Toddy & Wassail Mixes.
• •Headline: Freshly Roasted, Historically Inspired Coffee. Body: Experience the bold coffee blends that fueled a new nation. From East Indies to West Indies beans, taste the revolution in every aromatic cup. Call to Action: Awaken Your Senses with Our Coffees.