Brand Tone

Sophisticated & Elegant, Professional & Authoritative, Design-Oriented & Innovative, Quality-Focused, Understated Confidence

Brand Values

• •Design Excellence
• •Quality & Craftsmanship
• •Innovation
• •Functionality & Intuitive Use
• •Affordable Luxury
• •Customer Focus (especially Hospitality)

Best Practices

• •Emphasize Sophistication and Elegance: Use refined language. Avoid slang, overly casual phrasing, or excessive jargon. Focus on words that convey quality, beauty, and precision (e.g., "meticulously crafted," "refined aesthetics," "impeccable detail").
• •Highlight Design and Innovation: Consistently weave in the narrative of award-winning British design and the innovative approach to product development. Explain how design enhances functionality and user experience.
• •Speak with Understated Confidence: Let the quality of the products and the brand's heritage speak for themselves. Present facts about awards, materials, and design philosophy clearly and directly.
• •Maintain Clarity and Conciseness: Reflect the minimalist and functional design of the products in the copy. Ensure information is easy to understand, especially regarding features and benefits.
• •Tailor to the Audience (B2B vs. B2C) but Maintain Core Identity: While the specific benefits highlighted might differ (e.g., durability and guest experience for hotels vs. style and personal enjoyment for consumers), the core tone of sophisticated design and quality should remain consistent across all communications.

Social Perception

Within the hospitality industry, Oliver Hemming is perceived as a prestigious supplier of high-quality, stylish, and reliable in-room accessories, chosen by many world-renowned hotel brands. Consumers who purchase Oliver Hemming products likely perceive them as designer items that offer a blend of modern aesthetics and quality. They are seen as statement pieces that elevate an interior. There's an appreciation for the British design heritage.

Copy Examples

• •Immerse yourself in sound, awaken to elegance. The new [Product Name] by Oliver Hemming seamlessly blends hi-fidelity audio with our signature analogue clock design. Crafted for the discerning, it’s more than a speaker, more than an alarm – it’s an experience. Precision engineered, intuitively designed.
• •Timeless Design, Modern Living. Discover Oliver Hemming's award-winning clocks and audio. Elevate your space with pieces where British design heritage meets contemporary innovation. Shop the collection – link in bio. #OliverHemming #DesignerClocks #LuxuryHome #BritishDesign
• •Introducing the Next Evolution of In-Room Excellence: The Oliver Hemming [New Collection Name] *(Body Snippet):* Dear [Hotel Partner Name], At Oliver Hemming, we continue to redefine affordable luxury for the world's finest hotels. We are proud to unveil the [New Collection Name], meticulously designed to enhance guest experience with unparalleled style and intuitive functionality…
• •Oliver Hemming: Award-Winning Design. Enduring Quality.
• •Experience the art of time with Oliver Hemming. Founded by British designer Oliver Hemming, the brand is synonymous with innovative, award-winning clocks and audio accessories. Each piece reflects a commitment to quality craftsmanship and sophisticated, contemporary design, trusted by luxury hotels and design lovers worldwide.