Tono de Marca

Aspirational, Romantic, and Serene

Valores de Marca

• •Beauty
• •Wanderlust
• •Timelessness
• •Artistry & Quality
• •Emotion

Mejores Prácticas

• •Lead with Emotion and Story: Always start with the feeling or the story behind the image. Instead of saying "Photograph of the ocean," say "The feeling of the gentle evening sun on your skin." Transport the audience before you try to sell.
• •Use Evocative Language: Employ a vocabulary that reflects the brand's romantic and serene tone. Words like timeless, dream, wanderlust, serenity, elegance, nostalgia, whisper, gentle, escape, and embrace should be staples in your copy.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the aesthetic of the photography. A soft, light-filled image from Provence should be paired with equally soft, poetic, and gentle language.
• •Speak from the Artist's Perspective: Reinforce the brand's authenticity by framing the narrative around Oliver Fly's experience and vision. Use phrases like "From Oliver's lens to your living room" or "A moment captured by Oliver Fly" to maintain the personal, artistic connection.
• •Focus on the "Why," Not Just the "What": The customer isn't just buying a print (the "what"). They are buying a reminder of a dream, a piece of timeless beauty, or a feeling of peace (the "why"). Your copy should always focus on this deeper benefit, turning a product into a meaningful acquisition.

Percepción Social

Oliver Fly Print Shop is perceived as a premium, trusted, and authentic source for fine art photography.

Ejemplos de Copy

• •Let the morning light catch more than just the corners of your room. Invite the timeless serenity of the Amalfi Coast into your home and be transported, every day. Our 'Amalfi Nostalgia' print is a window to the place where the sea and sky meet in a gentle embrace. A daily reminder of beauty that endures. #OliverFlyHome #FineArtPrints #Wanderlust
• •Bring Your Dreamiest Journeys Home. Fine art prints that do more than decorate a wall—they keep the feeling of your most cherished destinations alive.
• •An Invitation to Provence | Our New Collection is Here
• •There's a quiet magic to Parisian afternoons, a feeling captured in the soft, muted palette of this moment. This isn't just a photograph; it's the feeling of a leisurely stroll along the Seine, the city's timeless elegance whispering from your wall. Let it transport you back to that one perfect day in Paris.
• •Searching for art that feels like an escape? The Oliver Fly Print Shop transforms breathtaking landscapes into timeless fine art. Featured in Harper's Bazaar and Town & Country. Discover our curated collections and find the piece that tells your story. Shop now for a touch of serene beauty.