Brand Tone

Friendly, Customer-Oriented, Appreciative, Sincere

Brand Values

• •Customer Satisfaction
• •Quality
• •Service
• •Family & Community Focus
• •Reliability

Best Practices

• •Emphasize "Family" and "Local": Consistently weave in phrases like "your local Miami florist," "family-owned," "your neighbors at Oliver Flowers" to reinforce community connection and trust.
• •Use Warm and Appreciative Language: Employ words like "joy," "smiles," "beautiful," "special," "care," "thoughtful," and "thank you." Express gratitude to customers for choosing a local business.
• •Highlight Quality and Freshness: Refer to "finest blooms," "freshly arranged," "hand-crafted with care" to underscore the commitment to quality products.
• •Maintain a Helpful and Prompt Voice: Even in written communication, convey a sense of readiness to assist and ensure a smooth, pleasant experience, mirroring their stated service values.
• •Be Consistent Across Platforms (even with a personal Facebook page): While the Facebook style is more visual and casual, ensure the underlying tone remains friendly and customer-focused. If possible, transitioning the Facebook presence to a dedicated Business Page would allow for more professional branding and features, aligning better with the website's tone. The "About Us" story from the website should be reflected in the Facebook "About" section more prominently.

Social Perception

Positive for Product Quality & Service, Local & Trusted, Online Presence Limitation, Potential for Name Confusion

Copy Examples

• •Brighten their day, the Miami way! ✨ Fresh, hand-arranged flowers from your local family florist, Oliver Flowers. Because every moment deserves a touch of beauty. Order today for same-day smiles!
• •Celebrating a milestone? Make it unforgettable with Oliver Flowers. Our commitment to the finest blooms and friendly service ensures your thoughtful gift is perfect. Let us help you share the love.
• •At Oliver Flowers, your special moments are our priority. As a family-owned Miami florist, we go the extra mile to craft stunning arrangements, delivered with care. Experience the Oliver Flowers difference.
• •Sending joy is just a click away! Explore our beautiful collection at oliverflowershop.com. Fresh flowers, lovingly arranged by your Miami neighbors at Oliver Flowers. Making your day brighter, one bloom at a time.
• •In moments of tenderness, let flowers convey what words cannot. Oliver Flowers offers beautiful, respectful arrangements crafted with care and delivered promptly in Miami. We're here for you.