Brand Tone

Elegant & Refined, Authoritative & Knowledgeable, Traditional & Heritage-Focused, Aspirational & Exclusive, Approachable Luxury

Brand Values

• •Quality Craftsmanship
• •British Heritage
• •Timeless Elegance
• •Customer Experience & Service
• •Authenticity

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently weave in references to British tradition, the quality of materials, and the skill involved in creating Oliver Brown garments.
• •Use Refined and Evocative Language: Employ a sophisticated vocabulary that mirrors the elegance of the brand. Words like "distinguished," "impeccable," "timeless," "legacy," and "artisan" align well.
• •Maintain an Authoritative yet Approachable Voice: Provide expert advice with confidence, but ensure the tone remains welcoming and helpful, avoiding overly stuffy or exclusive language.
• •Focus on the Occasion and Lifestyle: Connect the clothing to the prestigious events and sophisticated lifestyle of the target audience (e.g., Royal Ascot, weddings, formal gatherings).
• •Ensure Visual and Textual Consistency: All written content should align with the classic, high-quality imagery used across the website and social media, reinforcing the overall brand message of timeless British elegance.

Social Perception

A Go-To for Formalwear, High Quality & Reliable, Classic & Traditional, Knowledgeable & Expert, Aspirational

Copy Examples

• •Headline: The Enduring Art of British Tailoring. Body: At Oliver Brown, we don't just create suits; we uphold a legacy. Discover timeless pieces crafted with generations of expertise and the finest British cloths. Experience the difference heritage makes. Call to Action: Explore Our Collections / Book Your Bespoke Appointment.
• •Headline: Royal Ascot: Dress with Distinction. Body: As experts in formalwear and the trusted name for Royal Ascot attire, allow us to guide you through the esteemed dress codes. From impeccable morning coats to the perfect top hat, ensure your presence is as distinguished as the occasion itself. Call to Action: Shop Royal Ascot Attire / Visit Our Top Hat Room.
• •Headline: Beyond the Suit: A Wardrobe for the Modern Gentleman. Body: While our tailoring is renowned, Oliver Brown offers a complete collection for the discerning man. From refined casualwear to essential country attire, each piece embodies our commitment to quality and timeless British style. Call to Action: Discover Our Ready-to-Wear.
• •Headline: Craft Your Legacy: The Oliver Brown Bespoke Experience. Body: A bespoke suit is more than a garment; it's a personal statement. Our artisans work with you to create a piece that is uniquely yours, reflecting your style with unparalleled craftsmanship. Begin your journey to sartorial excellence. Call to Action: Learn More About Bespoke Tailoring.
• •Headline: Timeless Style, Modern Service. Body: Experience the warmth of traditional service combined with the convenience you expect. Whether visiting our Chelsea flagship or exploring online, the Oliver Brown team is dedicated to providing an exceptional experience and impeccable attire. Call to Action: Visit Our Stores / Shop Online.