Brand Tone

Sophisticated, Stylish, Friendly, Approachable, Passionate, Inspiring, Professional, and Knowledgeable

Brand Values

• •Quality
• •Customer Focus & Personalized Service
• •Style & Aesthetics
• •Community Support
• •Uniqueness

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., sophisticated yet warm, inspiring, knowledgeable) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on "You" (The Customer): Frame copy around the customer's needs, aspirations, and how Oliver Birch can help them achieve their desired style and comfort. (e.g., "helping *you* create beautiful interiors," "reflect *your* unique personal style").
• •Use Evocative and Quality-Focused Language: Incorporate words that convey style, quality, and inspiration (e.g., "curated," "hand-picked," "designer," "effortless," "timeless," "beautifully crafted").
• •Maintain a Helpful and Welcoming Stance: Even in sophisticated messaging, ensure the underlying tone is approachable and supportive, mirroring the in-store experience praised by customers. Highlight personalized service where appropriate.
• •Ensure Visual and Textual Harmony: The style of imagery used on the website and social media should align with the tone of the copy. Clean, high-quality visuals of stylish products will reinforce sophisticated and inspiring written content.

Social Perception

Positive Reputation, High-Quality Retailer, Valued Local Business, Aspirational but Accessible, Stylish and On-Trend

Copy Examples

• •Welcome to Oliver Birch, where curated design meets your unique style. Discover hand-picked furniture, fashion, and homewares to transform your space into a haven of effortless elegance.
• •Introducing the [Sofa Name] – a masterpiece of comfort and contemporary design. Crafted for living, designed to inspire. Explore the collection in-store and online to find the heart of your home.
• •Embrace the new season with timeless style. Our latest collection from [Designer Brand] has arrived, featuring quality pieces you’ll cherish for years to come. Visit us in Bendigo or our Melbourne lifestyle boutique and let our friendly team help you find your perfect look.
• •Searching for that perfect finishing touch or a thoughtful gift? From artisan candles to unique décor, Oliver Birch offers an inspiring selection to delight and charm. Because beautiful living is in the details.
• •Dreaming of a more beautiful home? Our passionate interior decorating specialists are here to help bring your vision to life. Book a consultation today and let's create a space that truly reflects you.