Brand Tone

Feminine & Elegant, Friendly & Approachable, Empowering & Celebratory, Playful & Joyful, Inspirational

Brand Values

• •Versatility & Timeless Style
• •Quality & Craftsmanship
• •Customer Connection & Joy
• •Affordable Luxury
• •Female Empowerment & Small Business Pride
• •Celebration of Moments

Best Practices

• •Embrace Feminine & Elegant Language: Consistently use words that evoke beauty, grace, and sophistication (e.g., radiant, luminous, delicate, chic, cherished).
• •Maintain a Friendly & Relatable Voice: Share the brand's story and passion. Address the customer directly and warmly, as if offering advice from a trusted friend. Use 'you' and 'your' frequently to make it personal.
• •Focus on Empowerment & Celebration: Frame jewelry as a tool for self-expression and confidence. Encourage customers to celebrate themselves and their moments, reinforcing the 'You're the occasion' mantra.
• •Highlight Versatility & Timelessness: Emphasize how pieces can be worn for various occasions and are designed to last as 'elevated classics,' rather than fleeting trends.
• •Inject Joy & Playfulness: Use lighthearted and positive language. Words like sparkle, joy, happy, and lovely can convey the delightful experience the brand aims to offer.

Social Perception

Positive for Bridal & Special Occasions, Seen as Affordable & Stylish, Good Customer Service (Generally), Quality Perception Varies for Longevity, Appreciation for Design & Aesthetics, Engagement on Social Media

Copy Examples

• •✨ You're the Occasion. Shine Every Day. ✨ Don't wait for a special event to wear beautiful jewelry. Our new collection is designed for your moments – big, small, and everything in between. Discover timeless pieces that make you feel radiant, effortlessly. Because every day with Olive & Piper is a celebration.
• •From 'I Do' to Your Everyday Hue 💍➡️☕ Why reserve your favorite sparkle for just one day? Our versatile designs are crafted to transition seamlessly from your most cherished celebrations to your daily coffee run. Olive & Piper: Elevated classics for all of life's beautiful chapters.
• •That 'Makes You Feel Damn Good' Jewelry. It's more than just an accessory; it's a mood-lifter, a confidence-booster, a little piece of joy. Hand-designed in Vancouver, our pieces are made to give you *all* the feels. Find your new favorite today.
• •Small Business Sparkle, Big Style Impact. ✨ As a woman-founded brand, we pour our hearts into every design. Discover unique, quality jewelry that’s both timeless and on-trend, without the luxury markup. Elevate your look and support a dream.
• •Gift the Glow: Perfect Pieces for Every Woman on Your List. Searching for a present that truly shines? Olive & Piper offers beautifully crafted jewelry for every style and occasion. Elegant, versatile, and always welcome – give a gift that makes her feel celebrated.