Brand Tone

Enthusiastic & Trendy, Direct & Promotional, Customer-Focused (in aspiration), Unapologetic & Passionate (self-described)

Brand Values

• •Affordability
• •Trendiness
• •Female Empowerment (in the workplace)
• •Style & Confidence

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's personality, tone words (e.g., confident, playful, accessible, trendy), and "words to avoid." Share this with anyone creating content.
• •Know Your Audience: Understand the language, aspirations, and platforms your target demographic (young, fashion-conscious women) uses. Tailor the tone to resonate with them authentically.
• •Consistent Keyword Usage: Incorporate keywords that reflect your values and offerings, such as "trendy," "affordable," "latest styles," "new arrivals," and "confident," consistently across all platforms.
• •Train Your Team: Ensure that everyone involved in customer interaction, from social media managers to in-store staff, understands and can embody the brand's tone of voice.
• •Review and Adapt: Regularly review your content and customer feedback to ensure the tone remains consistent, relevant, and positively perceived. Be open to evolving the tone slightly as trends and customer preferences change, without losing the core identity.

Social Perception

Fashionable & Affordable Option, Concerns about Customer Service/Policy, Mixed Reviews

Copy Examples

• •Headline: "Unapologetically You. Amazingly Affordable. ✨ #OliveOleFashion" Body: "Why blend in when you were born to stand out? Olive Ole brings you the hottest trends that let your true style shine, without breaking the bank. New arrivals weekly!"
• •Headline: "Your Next Obsession Just Dropped. 🔥" Body: "Get ready to turn heads! Our latest collection is packed with statement pieces and everyday essentials that are as comfortable as they are chic. Shop now and own your look. #OliveOleStyle"
• •Headline: "Style That Speaks Volumes. Prices That Don’t. 💖" Body: "At Olive Ole, we believe fashion should be fun, fierce, and fairly priced. Discover outfits that make you feel incredible, from day-to-night. What will you conquer today? #AffordableFashion"
• •Headline: "Feel Good Fashion is Here. Work it, Own it, Love it. 💪" Body: "Empowering women through style, one amazing outfit at a time. Olive Ole is your go-to for fashion that fits your vibe and your budget. Tag a friend who needs a style upgrade! #WomenInFashion"
• •Headline: "Trend Alert! 🚨 Get It Before It's Gone." Body: "Spotted: the must-have looks of the season, right here at Olive Ole. We’re passionate about bringing you the latest styles at prices you’ll love. Limited stock – don’t miss out! #FashionFinds"